|
Big
Billers work on an exclusive basis only.
Big Billers work on an exclusive basis only. This is a key
factor of moving from a Contingency Firm to a Retained Firm.
When you work exclusively you are viewed as a
business partner rather than a headhunter.
Below
is an example of an exclusive definition.
ABC
Company agrees that XYZ Search Firm will conduct this search
assignment on an exclusive basis and all direct inquiries
or recommendations will be disclosed by you to XYZ Search
Firm. Any person considered by ABC Company for employment
from any source shall be interviewed and screened by XYZ Search
Firm and deemed a candidate referred by XYZ Search Firm, except
for existing employees promoted by ABC Company. Persons referred
to you from sources other than XYZ Search Firm shall be candidates
under this agreement.
Before
you can ask a client to work with you exclusively, you must
ask yourself these two simple questions:
Ø What is in it for the potential client?
Ø What are the benefits of them working with
a search firm exclusively?
Make
sure you relay to your client that whether they work with
you or another exclusive search firm they need to partner
with a firm that understands their vertical market expertise
and has a documented track record of filling this type
of position(s).
Knowing
the difference between a retained model vs. a contingency
model is a critical factor in selling exclusivity! Make sure
you are educating your potential client on the difference.
The
contingency model is when a client collaborates with multiple
search firms because he feels this will get the job done faster.
Contingency:
Ø No one is accountable for the search because
too many individuals are working on it.
Retained/exclusive:
Ø I will be the ambassador for your company,
which will convey confidentiality to the potential candidate
and alleviate you from receiving calls from multiple firms
representing the same candidate.
Contingency:
Ø You will have multiple individuals (perhaps
8-9) from multiple firms working on your search representing
your company in different ways.
Retained/exclusive:
Ø I will do a thorough needs analysis on the
position and the company, which you will receive in writing.
This document will be used to attract talent to your company.
Contingency:
Ø Contingency firms "cherry pick"
and do not find purely recruited candidates. The relationship
is not valued as a business partnership. Contingency firms
introduce multiple opportunities to their candidates to get
them placed as quickly as possible to obtain their fee. This
does not work to the potential client's advantage because
if they happen to find a candidate they love the candidate
is deciding between two or more opportunities.
Retained/exclusive:
Ø We find purely recruited candidates who are
opened minded and want to grow professionally. We solely sell
your opportunity. They are not introduced to any other opportunities.
When candidates know you are representing a company exclusively
it represents the company is confidential, serious, and professional
and not shopping hungry to find candidates.
What
the potential client needs to understand is that they are
going to pay a fee anyway. They must feel comfortable paying
a firm that has a proven process and value-added services.
In
Summary:
ØUnderstand the reasons why a client should
work on an exclusive basis and believe in them.
ØBe comfortable explaining the benefits.
|