Michael J. Dimond has returned to The BROADMOOR in Colorado Springs as Senior Vice President of Marketing, announced Steven Bartolin, President and CEO of The BROADMOOR.

"Mike Dimond's breadth of experience and track record of success speaks for itself," says Mr. Bartolin. "What I admire most is his passion for selling and his respect for the customer."

Dimond rejoins The BROADMOOR sales and marketing team after a ten-year absence, during which time he served as senior vice president of marketing for Gaylord Entertainment in Nashville, Tennessee, and then formed his own company called Dimond Marketing Group. His client list included some of the top businesses in the industry: Opryland Hotel, Callaway Garden Resort, St.Regis Hotel Los Angeles, Century Plaza and a host of other hotels, resorts, attractions and corporations.

Widely recognized as one of the top travel industry executives in the nation, Mr. Dimond originally joined The BROADMOOR in 1988 after Oklahoma Publishing Company purchased controlling interest of the Colorado Springs resort. During his four-year tenure, he was credited with significantly increasing the hotel's annual occupancy.

Dimond has been active in numerous professional organizations in the leisure and hospitality industries including serving on the board of American Society of Association Executives (ASAE). His many industry honors include the Academy of Leaders award from ASAE and Supplier of the Year from Meeting Professionals International, where he also served on the executive committee. Mr. Dimond was named Sales Executive of the Year for Insurance Conference Planners and is a member of Hospitality Sales and Marketing Association International's (HSMAI) Hall of Fame. This year, Mr. Dimond was named co-chair of the prestigious Convention Industry Council (CIC) Hall of Leaders Banquet to be held December 17 in Chicago. He was named to the Hall of Leaders in 2000.

"Returning to The BROADMOOR is a dream come true," says Dimond of his appointment. "The resort has just completed a $74 million renovation that truly marries the artistry and elegance of yesterday with the technology and convenience of today. I look forward to the challenge of the marketplace and to earning the confidence of meeting professionals and travel connoisseurs the world over for the consistent quality, service and value of this great resort."

Located at the foot of the Rocky Mountains in Colorado Springs, The BROADMOOR is the longest-running consecutive winner of both the AAA Five-Diamond and the Mobil Travel Guide Five-Star awards for excellence.