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CareerBuilder.com, the nation's largest online job site with
more than 1.5 million jobs and over 23 million unique visitors,
is at the center of a major turn in the history of online
recruitment. After leading the industry in job postings and
traffic for more than two years, CareerBuilder.com has passed
its largest competitor in U.S. revenue. This means CareerBuilder.com
now commands the leadership position in all major categories
of online recruitment in the U.S., delivering on its promise
to take top ranking domestically before full expansion overseas.
Five
years ago, CareerBuilder.com was an emerging contender in
the online recruitment space, one-fifth the revenue size of
the market leader(1). Setting the stage for success with cutting-edge
technology, dedicated customer service and aggressive sales
and marketing strategies, CareerBuilder.com grew its revenue
annually by more than 75 percent and quickly closed the gap
between it and its main competitor.
In
the second quarter of 2006, CareerBuilder.com pulled ahead
of its rival. The company and its local affiliates generated
$172 million in market revenues in the U.S., $9 million more
than its largest competitor in all of North America. For the
first six months of the year, CareerBuilder's North American
revenues were $329 million, compared to $323 million for its
largest competitor.
"We
know the greatest asset of any organization is its people, and
we take our job of delivering world class talent very seriously,"
said Matt Ferguson, CEO of CareerBuilder.com. "That's why
employers and job seekers across the country now use CareerBuilder.com
more than any other site. We offered a better solution and customers
took notice, as evidenced in our leadership in job postings,
traffic and revenue. We didn't invent the industry, but in five
years, we have taken it over."
How did they do it? CareerBuilder.com built a distribution network
of more than 900 partners and, in a bold maneuver, replaced
its rival as the exclusive job search engine for America Online
and MSN. While CareerBuilder.com's traffic soared, its competitor's
dwindled.
At
the same time, CareerBuilder.com unleashed a widely successful
national marketing campaign valued at over $200 million. Critically
acclaimed appearances in the Super Bowl TV ad lineup for the
last two years punctuated a multifaceted marketing strategy
that cleverly blended grassroots outreach with high profile
venues.
Since January 2004, CareerBuilder.com has captured the most
traffic in the industry every month, according to reports
from comScore Media Metrix. The CareerBuilder network now
draws more than 23 million unique visitors per month, approximately
9 million more than its largest competitor.
With
more than 1,900 salespeople in-house and at its newspaper
partners, the company has aggressively pushed forward into
new markets and captured a greater portion of recruitment
spend amongst FORTUNE 1000 and small and medium-sized businesses.
For 40 consecutive months, CareerBuilder.com has posted the
most jobs in the industry, according to Corzen. The company
has experienced a 12-point gain in market share over the last
two years and is certain to increase its share in 2006.
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