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Satisfied
employees are not necessarily hard working or committed to
a company's bottom line performance, and a majority of U.S.
workers admit to having a low level of commitment to the job
they do and the company they work for, according to a groundbreaking
employee loyalty study released by Taylor Nelson Sofres (TNS)
Intersearch.
However,
the same study finds significant room for improvement in that
the best performing Fortune 500 companies are bucking this
trend with significantly higher levels of employee commitment.
Workers at these companies give management higher ratings
on issues of business ethics, innovation and competitiveness.
At the same time, they report receiving higher performance
evaluations, having increased their productivity and taken
fewer days off due to sickness and personal reasons.
The
TNS study surveyed 20,000 workers across 33 countries. Two
thousand full-time employees were surveyed in the U.S., ranging
from corporate executives to front line and administrative
employees in all industry groups. The U.S.-based employees
worked for some of this country's, and the world's, largest
organizations. The TNS study is unique in that it uses a proprietary
analytical tool called EmployeeScore(a) that effectively
measures, for the first time, employees by their level of
commitment, both to the company they work for and the job
they do.
As
such, the study classified employees into four different groups:
Ambassadors
(Global 44 percent/U.S. 41 percent): The most committed -
those who are fully committed to the company and to their
work.
Company
Oriented (Global 8 percent/U.S. 8 percent): The next most
committed group, which includes those who are fully committed
to their company - more so than their work and career.
Career
Oriented (Global 14 percent/U.S. 20 percent): Includes those
who are more interested in furthering their career and their
needs over the needs of the company.
Disengaged
(Global 35 percent/U.S. 31 percent): The employee segment
that no company wants, but has in abundance. They are neither
committed to their company or to their career.
"We
have found that successful companies are populated with top
performing and fully-dedicated employees who have clear expectations
of the organization and have ongoing opportunities to contribute
something significant while learning and growing as individuals,"
said TNS Senior Vice President and Global Organizational Development
Practice head Chuck Cornwell.
In
fact, a plurality of U.S. employees fall into the Ambassador
category (44 percent worldwide; 41 percent U.S.) - those highly
committed to the company and to their work. What drives their
commitment? They are team oriented and motivated by an opportunity
to advance within the organization and be rewarded based on
performance. Top performing companies have a significantly
higher percentage of Ambassadors than do poorer performing
companies (45 percent vs. 35 percent).
"While
not everyone can or will become an Ambassador, it appears
from our research that enhancing those factors that drive
Ambassador commitment would increase the commitment of all
other segments," notes Mr. Cornwell.
U.S.
companies may be better served by enhancing employee commitment
since the research indicates the U.S. has a much higher percentage
of workers that put their career, rather than their company,
first (20 percent versus 14 percent). These Career Oriented
employees are clearly focused on personal aspirations and
are self-focused. Although this may explain why the U.S. is
one of the most productive countries in the world, it may
also be a result of the state of the economy, corporate scandals,
downsizing and increased job mobility.
Mr.
Cornwell suggests focusing on development and advancement
opportunities to motivate Career Oriented employees to help
transition them to Ambassadors.
Company
Oriented employees are found in abundance at the best performing
Fortune 500 companies, many of which appear on Fortune's Most
Admired and 100 Best Companies to Work for in America lists.
"The
issues that motivate Company Oriented employees are a good
workplace setting that enables them to do their jobs, people
at work who care for them as employees, equal opportunities
and clear and focused communications from the top down and
bottom up," emphasizes Mr. Cornwell.
Commitment
levels also remain high among workers over the age of 50 and
those within industries that are performing well financially
such as healthcare and professional services.
At
the other end of the spectrum is an alarming Disengaged segment
that represents almost one out of every three employees in
the world. While this number is slightly less in the U.S.
(31 percent) versus the rest of the world (35 percent), the
figure suggests that U.S. companies are failing to get the
most out of their employees, and thus, their bottom line.
Mr.
Cornwell notes that this finding indicates a pressing need
for new research methodologies that go beyond traditional
top line surveys of simple satisfaction.
"Companies
have long realized that the most dynamic and valuable capital
they possess are their employees," comments Mr. Cornwell.
"The results of this study suggest that it is possible
to create a high performance culture with highly committed
employees."
For
example, Ambassadors and Company Oriented employees exhibit
a dramatically different attitude profile than Career Oriented
and Disengaged employees. They are much more satisfied with
their jobs, are more likely to recommend their companies and
plan to stay at their companies longer. Also, they rate nearly
every aspect of their company cultures higher than do their
counterparts in the poorer performing companies.
According
to Mr. Cornwell, "This pattern of employee attitudes
tends to predict lower turnover, which ultimately has a positive
impact on the bottom line. Hence, it is essential for today's
leading companies to precisely target attitudes and behaviors
that impact an employee's commitment to the company."
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