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Like
any successful relationship with a consultant, working with
a contingency recruiter will be more productive when each
party understands how the other works.
When
choosing a recruiter, look for someone with a proven track
record within your industry. This person will possess qualities
such as intelligence, creativity, honesty, persistence, organizational
skills and a sense of corporate maturity. They should also
be good listeners and have an innate ability to "read"
people.
When
to call a recruiter
You
will typically call a contingency recruiter when:
1.
You have a tremendous urgency to fill a position. Recruiters
are often paid to circumvent the time factor.
2.
You have a difficult position to fill. You have run ads, offered
referral bonuses to employees, checked with competitors, consulted
with colleagues and extensively interviewed with no success.
In this scenario, the recruiter offers the company a window
of opportunity - a "court of last resort", if you
will.
3.
You wish to be kept apprised of top-notch talent as those
talented people surface, regardless of whether there is an
opening.
Contrary
to popular belief, or myth, recruiters do not "steal"
people. That would be impossible. Also, recruiters do not
actively recruit from their client companies. That would be
unethical. I am reminded of the CEO of a major U.S. corporation
who related the following story when asked his feelings regarding
recruiters:
"We
want our people to use recruiters if they are considering
potential outside opportunities because two results are then
possible. The employee will find a 'perceived' better job
and we will be rid of a discontented person who was obviously
not singing our praises to fellow employees. Or they find
that nothing is as good as our company and they come back
to us a more positive and committed employee. Either of these
outcomes benefit our company."
What
the Recruiter Needs From You
To
help ensure a successful search, recruiters need complete
Position Description information:
1.
Contact Information. This should include the hiring manager's
cell phone number in the event of an emergency arising regarding
time-sensitive information or requests. It is also important
to return the recruiter's phone calls in a timely manner.
2.
Duties and Responsibilities. This can be a "day, week
or month in the life" of the position. Include a basic
description of what you are looking for. The recruiter may
ask you to divide the time into percentages for what is required
in terms of administrative, technical and supervisory types
of tasks.
3.
Salary and Fee. A contingency service charge will be required
if a placement occurs. The last thing a recruiter wants to
happen is any misunderstanding at the eleventh hour. That
is why recruiters are trained to call in at the highest levels
in a company and make sure that someone who can approve the
fee does so. It also explains why the fee is cleared in both
percentage and dollar amounts.
4.
Hiring Process. Determine who interviews, where the interview
takes place and within what time parameters. Provide a "drop-dead
date" that you cannot go beyond and then allocate time
as needed to ensure that the recruiter has enough time to
find the ideal candidate.
5.
Recruitment Information. A recruiter will ask whom the hiring
manager wants for this position-in other words, a prospect's
name. If this is unknown, consider which companies you respect,
including your competitors, that you may want someone from.
This, then, becomes the recruiter's target 'extraction' marketplace.
This is also where we get the "headhunter" moniker.
6.
Chemistry Matching Information. This may be the most critical
of the six pieces of job order information because all good
hires are based on strong chemistry matches. People hire those
people with whom they develop rapport, i.e., people they like,
believe, trust and understand. Provide opportunities for the
recruiter to speak to key corporate people and conduct site
visits.
How
a Recruiter "Sells" Your Opportunity.
The
recruiter then takes this Position Description information
and packages it in what is commonly referred to as the FAB
(Feature-Accomplishment-Benefit) sales presentation. This
is necessary because their candidate base has to be motivated
to consider new career opportunities. The recruiter must constantly
be prepared to answer the prospect's often non-verbalized
question, "What's in it for me?". In this regard,
recruiters find that candidates will move for a combination
of five major reasons. These can be remembered by using the
acronym "CLAMS":
Challenge
of the new position;
Location of the position;
Advancement potential;
Money;
Stability of the company.
In
Conclusion
Remember
that recruiters do not work in the marketplace of 'applicants'
who we consider job hoppers, job shoppers or rejects, i.e.,
those who are looking at want ads. A recruiter's marketplace
consists of 80% of the working population who are happy, well
appreciated, making good money and not reading want ads. Experienced
recruiters, through their talent, skill and training, motivate
them to move for better opportunities. These are what recruiters
refer to as candidates. Since they are currently working,
and not actively on the job market, they will not have current
resumes or CVs. Asking a professional contingency recruiter
for a resume for this type of individual will often only slow
down the process and possibly cause you to lose the opportunity
of visiting with a top caliber individual. Resumes can always
be secured at a later date.
Trust
that quality recruiters are doing everything possible to cement
a strong working relationship with you. They work mainly by
word-of-mouth advertising. And if you are not happy with their
results, they will soon be out of business. The good ones
are always in demand; always profitable and always ready to
help you achieve your competitive edge.
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