CareerBuilder Turns Mobile Devices into Tools for Candidate Data Capture

With the launch of a host of new mobile-apply features, CareerBuilder is quick to point out that the number candidates searching for jobs on mobile devices is currently doubling each year, but that only a small portion of employers offer the option to apply for jobs online. CareerBuilder’s new suite of mobile tools help employers go to where the top talent is and avoid the abandoned applications symptomatic of a non-mobile friendly recruitment process.

“While mobile job search is increasing exponentially, the adoption rate for mobile recruitment has lagged significantly,” said Hope Gurion, Chief Development Officer at CareerBuilder. “Employers may not be tracking how many mobile users are viewing their jobs or may have software in place that prohibits an easy mobile experience. Job seekers often encounter mobile applications that are five, 10 or 15 pages long – or no mobile option at all.”

CareerBuilder’s site data shows one-third of its traffic comes from mobile devices monthly and that mobile candidates abandon the application process 40 percent of the time when encountering a non-mobile application process. The company also reports that 20 percent organizations with mobile-optimized career sites receive an average of over 20 percent of their applications from mobile users while 10 percent said mobile job applications compose over half of all received applications.

New mobile-friendly features from CareerBuilder include:

• Application to jobs via mobile device using the CareerBuilder app or the Internet;

• Instant sign in each time a user requires a search;

• An option to see only mobile-friendly applications;

• Instant applying using pre-saved resumes saved in the CareerBuilder database; and

• An “apply without resume” option allowing candidates to apply for positions by taking a brief survey about background and experience.