| |
As reported by SHRM’s Kathy Gurchiek, the number of
U.S. workers who aren’t committed to their organization
and who are likely to leave within two years—dubbed
“high-risk” employees—is at an all-time
high and is outpacing the number of “truly loyal”
employees, according to a national report.
The fact that more than one-third (36 percent) of nearly 3,000
full- and part-time workers are considered high-risk employees
should concern employers, says Chris Woolard, senior consultant
for Walker Information, which released its latest Walker Loyalty
Report for the Workplace on Sept. 3, 2007.
The report, a study of employee loyalty at organizations with
at least 50 workers, identifies four types of workers—truly
loyal, accessible, trapped and high-risk.
An employee’s intent to stay with his or her current
organization for two years was seen as a good measure and
predictor of employee loyalty, Woolard told SHRM Online.
Most recently, the report found, the number of employees who
feel trapped—not committed to their organization but
planning to stay the next two years—decreased by the
same margin that the percentage of high-risk employees increased.
The number of truly loyal workers, 34 percent, remained the
same as in 2005.
While in some cases employers are losing workers they’re
not interested in retaining, “the problem is when you’re
losing people who are key to your organization, and that’s
when this high-risk [employee] becomes a problem,” Woolard
said.
He cautioned employers not to confuse employee engagement
or satisfaction with loyalty.
Engagement tends to be specific to the job and is affected
by such things as whether employees get the resources they
need, whether they like what they’re doing on a daily
basis and whether their job is well-defined, he told SHRM
Online.
Employee loyalty, however, goes a bit further, fueled by the
organization’s reputation and ethics.
“You could love your job but work for a company that
is unethical or has a bad reputation,” and that impacts
your loyalty as an employee, he said.
Loyalty is driven, in part, by tenure. Those at an organization
less than one year and from three to five years are the least
loyal, the report found. Forty-five percent of workers with
less than one year are high risk vs. 26 percent who are truly
loyal; 12 percent feel trapped and 17 percent are accessible.
Accessible employees like the company and model good behavior
but haven’t decided whether they will stay the next
two years.
The tenure issue tells Woolard that employers are not doing
a good job with onboarding or attracting the right people,
but they can turn this around by:
• Providing detailed job descriptions to determine skills
and abilities for each job.
• Setting realistic expectations in the hiring process.
• Scheduling regular manager-employee meetings to discuss
development.
• Receiving support from senior managers to offer time
and money for training.
Employers have been making strides in showing care and concern
for employees, one of the leading drivers of loyalty. One
way this is demonstrated is treating employees fairly. Employee
perception of fairness at work tends to revolve around the
execution of policies rather than the policies themselves,
Woolard said, and since 2005, “people are saying they
are treated unfairly less frequently.”
In addition, employees want and expect to be involved in strategy
development, to be treated fairly, and for the organization
to behave ethically. All are top factors driving loyalty.
Employers can let employees feel involved by holding staff
meetings that provide a forum for employees to ask questions
of senior leaders, and to have departments contribute toward
executing the organization’s strategy.
.
|
|