When the practices and policies do not measure up to the cultivated and institutionalized iconic representations, public or governmental trust and organizational credibility will suffer, e.g., when images of free-range, "contented" cows or happy tuna are used to mask the grim realities of factory farming and ocean harvesting.
The more authentic and scrupulous the crafting of a corporate identity is, the better the long-term prospects of the enterprise, in financial, moral, legal and social terms, will be.
In its most visible and narrowly defined manifestations, corporate identity can be interpreted as a slogan, a jingle, or a visual symbol, such as a logo, that uses the combination of designs, color schemes and words to portray the company. It is a vital factor for corporate business communication with customers or clients. Another way it can be defined is as the visual statement of an organization or institution. It is a unique representation of a company that expresses the views, morals and business strategies.
Such tangible corporate identifiers serve as enduring symbols through which an organization strives to build up a relationship with their clients or customers. It is a sensory indication which is conveyed by logo, slogan, name, buildings and uniforms that is not affected by a company's financial activities. Corporate identity is almost permanent identification unless it is changed intentionally. An established and well known organization or institution uses corporate identity to express and disseminate its views, in light of ongoing and evolving evaluations of them.
More broadly conceived strong corporate identity depends on a company's actions, behaviors, brand, products and their differentiation, and financial activities. It can be positive or negative over time, but a positive corporate identity can bring consistency of goals and purposes and can encourage involvement of employees.
Master the art of closing deals and making placements. Take our Recruiter Certification Program today. We're SHRM certified. Learn at your own pace during this 12-week program. Access over 20 courses. Great for those who want to break into recruiting, or recruiters who want to further their career.Take Program Today
Career Research Tool
Use our career research tool to find more than just a list of careers - find the right long term career for you. Explore salary trends for each type of profession, read sample job descriptions, and find the professional and educational requirements for specific careers.Use it Now