Whose Brand Is It Anyway? Top Tips for Owning, Building and Bettering Your Employer Brand


What are the real reasons why recruiters and employers should focus their attention on branding? Isn't reaching out to candidates and posting jobs across multiple websites enough?

In our fast-paced and ever-changing job market these days - not really. We're here to reveal to you not only the top reasons why you should start dedicating time to building your employer brand, but also how to build this brand in a way that engages top talent.

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Whose Brand Is It Anyway? Top Tips for Owning, Building and Bettering Your Employer Brand

What you will learn in this eBook

Your branding will leave the first impression on your candidates, so you want to make sure it's sending the right message. Read our report to find out:

1
Who should be owning your branding strategy
2
Why job posting has become a thing of the past
3
How to create an effective call-to-action for your brand
4
How to better attract and filter talent

Sneak peek

Branding Is Far More Powerful Than Job Posting

Job postings have been around since the early ages. If an employer needed to hire, they simply wrote out what they were looking for and put it someplace for all to see. Newspapers came along and radically changed job postings by making them all rest in one place for easy access. Finally, the Internet came. Suddenly, job postings could be found - by the millions - at the click of a button. It seemed too good to be true…and it was.

Chapters

Introduction
First Things First: Who Should Be Paying Attention to Branding?
Branding Is Far More Powerful Than Job Posting. Here's Why:
How Can Branding Effectively Be Done?
How Can Branding Effectively Be Done?

About the author

Anne St. Hilaire
Anne St. Hilaire
Anne is my name, marketing is my game. Slight obsessions include: antipasto, social media domination, and helping job seekers score the career of their dreams.
Whose Brand Is It Anyway? Top Tips for Owning, Building and Bettering Your Employer Brand