Your Recruiters Are Your Employer Brand: Why It Matters Who Does Your Recruiting


Your recruiters -- whether internal or external -- are your employer brand. It's not you. It's not your employees. It's not your career site. Your recruiters are the true source of your employer brand. And that could be a wonderful thing -- or not.

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Your Recruiters Are Your Employer Brand: Why It Matters Who Does Your Recruiting

What you will learn in this eBook

Your recruiters have the power -- almost single-handedly -- to attract or repel the best talent in the market. This ebook explores the ways in which recruiters build your employer brand, as well strategies for ensuring that every recruiter you work with is a powerful brand ambassador.

1
First Contact: Why Recruiters Matter
2
How Recruiters Create Your Employer Brand
3
Building a Positive Candidate Experience
4
What to Look for in Agency Recruiters

Sneak peek

Agency Recruiters: Ambassadors of You. Choose Wisely

If your company works with outside recruiting agencies, you need to know that choosing the right recruiting agency is one of the most important decisions your company will ever make. Agency recruiters may not be members of your company, but they are still your employer brand ambassadors, because they are still your job seekers' first points of contact with your company.

Just like an internal recruiter, an agency recruiter's words and actions reflect on your brand. Bad agency recruiters can drive job seekers away, and great ones can bring high-level talent right to your doorstep.

If you care about your employer brand -- and you should! -- you don't want to work with an agency full of "resume-slingers." Recruiters like this are not good brand ambassadors; they simply throw job seekers at openings and hope something sticks. They do not follow up with job seekers. They do not personalize the candidate experience. They provide no human touch. Job seekers will wise up to the fact that these recruiters see them as little more than ammunition for their machine gun-spray style of recruiting -- and they'll stop responding to your job advertisements and possibly even reject your job offers.

Chapters

What's an ‘Employer Brand'?
The Job Seeker's First Contact With You
How Recruiters Create Your Employer Brand
Agency Recruiters: Ambassadors of You. Choose Wisely
So, What Do You Want in an Agency Recruiter?

About the author

Matthew Kosinski
Matthew Kosinski
Matthew Kosinski is the online editor for Recruiter.com. A graduate of Rutgers, Matthew is an experienced writer, editor, and published creative writer.
Your Recruiters Are Your Employer Brand: Why It Matters Who Does Your Recruiting