Bullhorn: 73 Percent of Staffing Firms Reached Revenue Goals in 2012
According to Bullhorn’s annual North American Staffing and Recruiting Trends Report, Two Steps Forward, One Step Back, 73 percent of staffing firms met or exceeded their goals for 2012, compared to 70 percent in 2011. The report — detailing the findings from a survey of more than 1,800 staffing professionals — also found that 92 percent of respondents think their firm’s revenue performance will increase in 2013, a 4 percent decrease from last year.
The staffing and recruiting report also revealed the following: Firms are planning to expand in multiple ways in 2013, 82 percent of staffing agency executives plan to add staff to their businesses in 2013- an almost 3 percent jump from 2012, 48 percent of respondents said their companies would expand into new geographies in 2013 compared to 44 percent last year, and that the demand for mobile access to recruiting technology has increased with more than half of recruiters saying it’s an extremely important factor for success.
“This report reveals some very encouraging news, especially coming out of the economic downturn,” Art Papas, founder and CEO of Bullhorn, global leader in recruiting software, said. “Hearing directly from staffing professionals that they expect 2013 to be a year of considerable growth for their firms should be a positive sign for not only the industry, but also for job seekers.”
The survey also showed that recruiters:
- Feel a lack of skilled candidates is their greatest challenge in 2013 while accessing passive job candidates through social channels is their greatest opportunity
- 98 percent of those polled used social media —LinkedIn (97 percent), Facebook (51 percent) and Twitter (49 percent) —for recruiting in 2012, a boost from 94 percent in 2011
- 38 percent of respondents said they plan on using Twitter and Facebook (37 percent) more in 2013, yet, interestingly, when asked which social networks produced the best candidates, 17 percent said Facebook and 13 percent said Twitter