cloud computingOracle Corp. has recently launched its public cloud system, known as Oracle Cloud, offering an array of software as a service (SaaS), platform as a service (PaaS), and social applications. Remote data centers are capable of delivering from a library of over 100 apps that are available to customers for immediate use. Paying customers gain access to these services without the need for an onsite data center otherwise required for software installation and updates.

Offerings from the cloud services include database, Java, developer, web, mobile, documents, sites, and analytics services. SaaS offerings extend to enterprise resource planning apps, human capital management solutions, talent management services, sales and marketing services, and customer experience services. Social offerings include the Oracle Social Network, social data services, social marketing and engagement services, and social intelligence services. In addition to public cloud services, Oracle is also offering both private and managed-cloud services allowing organizations to move data between the public and private clouds.

The Oracle Cloud is also expected to release accounting and supply chain management software in the future as it further penetrates into the cloud market currently dominated by other firms. Over the past year and a half, Oracle has acquired numerous companies such as HR firm Taleo, customer relationship management company RightNow, and data management and business intelligence firm Endeca, to list a few. On the social-marketing front, Oracle has recently acquired cloud-based social-marketing developer Vitrue and social media monitoring firm Collective Intelligence.

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