A plethora of video services are on offer in the market right now. While each has its time and place, the imperative distinctions between each of these services can be found in their uses. When it comes to your recruiting process, it’s crucial to your candidate experience, time to hire, and your goals that you use the best tool.

Let’s dive into what makes each video service distinct:

Video Chat vs. Video Conference vs. Video Interview

To begin with the most basic form of video service, video chat is meant for personal use and quick one-off calls. Video chat products include Skype, Google Hangouts, and FaceTime. They are used on both computers and mobile devices. Their widespread personal use makes them unattractive for video-interview purposes.

Use of video conferencing software for interviews is on the rise, due to this software’s expanded capabilities. Products in this category include Zoom, Webex, and GoToMeeting. These tools are meant more for general business purposes and are therefore limited in terms of their hiring-specific capabilities.

Video interviewing platforms are purpose-built for recruitment. This means they’re designed exclusively for recruiters just like you. The most popular of these, according to review site G2, is Spark Hire. Video interviewing tools include additional features to enhance the recruiting process, which is what makes them critically different from the other two forms of video software available.

Types of Video Interviews

In terms of recruiting, the most critical difference between video interviewing platforms and other video software is that video interviewing platforms allow you to conduct various kinds of interviews through one tool. Video chat and video conferencing services can only support live video interviews, but video interviewing platforms can do much more.

Live Video Interview

Live video interviews allow you to converse with candidates in real time no matter where they are. Some video services allow you to record interviews, but this is usually a cumbersome process that produces large files that are difficult to share with others. On a video interviewing platform, live interviews are recorded automatically and can be shared with hiring managers in just a few clicks.

One-Way Video Interview

Video interviewing platforms gain an additional edge from the fact that they can support one-way video interviews. This interview format allows you to set interview questions as well as parameters like think time, take settings, and timed responses. Candidates then record their answers to your questions “selfie style” on their own time.

One-way video interviews can drive huge efficiency gains for you and your team, as you no longer have to waste time on phone screens, especially those where you know two minutes in that the candidate is not a good fit for the open role.

An added benefit of one-way video interviews is best explained by Kevin Miller, director of growth at Open Listings:

We had used Google Hangouts and Zoom with some regularity, but never had a structured tool that we used team-wide. It wasn’t until we tried Spark Hire that we introduced a consistent video standard.

One-way video interviews allow you to give every candidate the exact same interview experience. Candidates also have the opportunity to use the resources at their disposal to put their best feet forward for your team.

Enhanced Recruiting Features

Beyond one-way interviews, Spark Hire is built specifically for organizations that are serious about their recruiting.

When you use a video chat or video conference service for your video recruiting needs, you miss out on tons of valuable features you could get with a true video interviewing platform. Spark Hire’s video interviewing platform is loaded with features that improve not only your interviews, but also your candidate experience, the efficiency of your process, and collaboration between key decision-makers.


Each step of the video interviewing experience is customizable. Customize templates so that each interview invitation sounds like it was written by a real, live person. The interview experience includes your colors and logo, and just like a one-way interview, your branding remains consistent and personal from interview to interview.

Interview Evaluation

Both live and one-way interviews are automatically recorded and reviewable within a video interviewing platform like Spark Hire. On Spark Hire specifically, you can give each answer to a one-way interview question its own five-star rating. This allows you to organize interviews by ratings and easily short-list candidates for the next round. Spark Hire also offers easy rejection management, allowing you to let candidates know if they didn’t make it to the next round.

Interview Collaboration

When you use a video interviewing platform, you’re not the sole reviewer of every interview. Your colleagues and other hiring decision-makers have the ability to hear straight from candidates and weigh in. Once you’ve evaluated all candidates and created your short list, you can solicit feedback from colleagues and hiring managers to supplement your own notes, which means you have more unbiased opinions to draw from as you make recruiting decisions.

Interview Scheduling

Spark Hire’s video interviewing platform also includes an interview (and event) scheduler. This tool populates a calendar visible to candidates — or anyone with whom you’d like to meet — according to your availability. You can even include multiple calendars on the same event if a candidate will meet with multiple team members.

Support You’ll Love

We’ve all heard horror stories about technical failures on video chat services, and video conferencing services aren’t much better. With a video interviewing platform like Spark Hire, you and your team will have unmatched customer support behind you. The best part is you won’t have to troubleshoot for candidates!

World-Class Training and Support

Immediately upon signing up, Spark Hire customers are paired with one of our onboarding specialists, whose job is to ensure you get off to a fantastic start with Spark Hire. Your onboarding specialist guides you through creating your account and setting up your first jobs and interviews on the platform. You won’t feel overwhelmed by the technology because you will be fully trained to become a Spark Hire expert!

Drop Us a Line Anytime

Our technical support team is available around the clock to answer questions and troubleshoot any issues you or your candidates face. At Spark Hire, there’s no support ticket black hole. Every request gets personally taken care of by a member of our team.

Incredible Concierge Services

Participating in a live video interview? You and your candidate can connect with a member of Spark Hire’s support team for a test interview to make sure you’re set up for success before the real thing begins. That way, there’s no last-minute scramble when things don’t go perfectly.

The difference between the support of other video services and Spark Hire’s is best summed up by Chad Karlsson, AmeriCorps and VISTA manager at College Possible:

Previously, we would use phone screens or conduct Skype interviews. Both processes required a large time commitment to arrange meetings and deal with complications of unavailability and technical challenges. We have never experienced these issues with Spark Hire.

Between the unique features, the improved collaboration, and the expert support, the right video interviewing platform will make a huge difference to you, your candidates, and your organization.

Josh Tolan is the founder and CEO of Spark Hire. Learn more on and get started today with no contracts or setup fees. regularly features reviews, articles, and press releases from leading businesses. This featured article may include paid promotion or affiliate links. Please make every effort to perform due diligence when selecting products and services for your business or investment needs and compare information from a variety of sources. Use this article for general and informational purposes only.

Power your recruiting success.
Tap into, the largest network of recruiters.