Editor’s Note: The new recruiting-focused video series The Recruiting Reel is the brainchild of host and Spark Hire CEO Josh Tolan. We are pleased to announce that, going forward, Tolan will be publishing new episodes of The Recruiting Reel here on In the meantime, we’re sharing past episodes with our audience. So sit back and relax – you’re in for a great show!

The search for highly qualified passive candidates is a trend that isn’t going anywhere anytime soon. According to LinkedIn’s 2016 Global Recruiting Trends report, finding better ways to source passive candidates is among the three most essential and long-lasting trends in recruiting.

Locking down highly qualified applicants can be tough, especially when they are not actively seeking a new job. How can you close a deal with a highly qualified passive candidate? We brought in recruiting expert Margaret Buj to weigh in on the subject.

Margaret Buj has spent the past 11 years recruiting and interviewing job applicants internationally and within the United States. She has worked as a recruiter for well-known companies like Microsoft, Cisco Systems, VMware, and Expedia. Today, Margaret is an interview coach for Yieldify.

In this episode, Margaret discusses her top tip for closing highly qualified passive candidates. You don’t want to miss it. Watch the episode to find out how focusing on opportunity and growth can win over your target candidates:

What are some other ways to win over the ever-elusive passive job candidate? Share your suggestions in the comments below!

Stay tuned for our next episode, or subscribe to The Recruiting Reel to get instant access to the latest episodes.

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