Editor’s Note: The new recruiting-focused video series The Recruiting Reel is the brainchild of host and Spark Hire CEO Josh Tolan. We are pleased to announce that, going forward, Tolan will be publishing new episodes of The Recruiting Reel here on In the meantime, we’re sharing past episodes with our audience. So sit back and relax – you’re in for a great show!

Social media is one of the most powerful recruiting tools we have at our disposal today. However, creating and maintaining a strong social recruiting platform is a big challenge. That’s why we brought in a specialist in the social media recruiting world, Katrina Collier, to share some advice on how you can become a successful social recruiter.

Katrina Collier describes herself as a social recruiting specialist and keynote speaker and trainer. She is also the founder of Winning Impression, a company that specializes in training social recruiters. With nine years of social recruiting experience under her belt, Katrina has discovered what it takes to attract the most qualified talent. Katrina has justifiably developed a large following in the recruiting world and was even named one of 10 recruitment gurus to follow on Twitter by UK Recruiter.

Interested in learning how to be a successful social recruiter? Find out what Katrina believes to be the top qualities of social recruiters:

What do you think of Katrina’s tips? Comment below!

Stay tuned for our next episode, or subscribe to The Recruiting Reel to get instant access to the latest episodes.

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