Recruiting Assets: Is Your Career Site Optimized?
Go Mobile
Tip: Redesign the career page so it is mobile and SEO friendly.
Retailers, car manufacturers, and news sites, all have sites targeted to the active mobile user. With more and more of the population owning smartphones, companies can’t afford notgo mobile. Eighty-nine percent of job seekers search on mobile devices. That is significantly above half of the job seeking population. Clearly, the mobile job search isn’t going anywhere any time soon. Make the site responsive. With the range in sizes of mobile device screens, it is important the site adapts to each. A mobile optimized site makes a site designed for a desktop screen responsive to smaller, mobile screens.
Search Engine Optimization (SEO)
Tip: Use SEO-heavycontent to increase page landings.
No one is going to see the job postings if they can’t find it. Effective SEO on the career site will help potential candidates find your company and, subsequently, the career page. It is more than just the proper SEO for the career site. The keywords in social media posts and the quality of backlinks also have a large impact on the visibility of your company site.
Tools like Google Analytics allow specialists to see the traffic flow and where the traffic comes from. Google Analytics gives the tools to see which keywords are more successful than others. It even gives a snapshot of what SEO keywords are more popular and most competitive.
80/20 Rule
Tip: Pack the 20 percent with dynamic and relevant content to enhance SEO.
You have a great company product or service, and your career site should reflect that. It should not be overrun with promotions about your product. The 80/20 rule suggests that 80 percent of the career site should be used as space for actual job postings. Use the other 20 percent to detail the benefits of working at your company. Tell the company story and use branding culture to accurately portray what office life is like. It’s 20 reasons to add a touch of marketing to the career page.
Custom URLs
Tip: If it’s easier to type, it’s easier to find. Simple URLs are more user friendly.
Similar to a LinkedIn profile, it is easier for job seekers to find your career site if it has a simple URL. A site name that ends in a jumbled mess of numbers, symbols, and letters isn’t going to help job seekers find the career site again. Even more than just your career site, customize the URLs of social media outlets. Sites like LinkedIn, Facebook, Google+, and Twitter allow users to establish their own URL tails.
Mobility has a large impact on job seeker traffic. The world is becoming more connected through the use of mobile devices. Join the trend, as it’s not going away. Tools like Google Analytics can show you the types of traffic coming to your career page, and tell you which keywords to use in order to gain more traffic. Because, let’s be honest, you’re not going to get your dream candidate without a career page that is marketing and SEO optimized. Change your career site for the better; don’t risk losing the candidate that could have made your team the best.
Wondering why you aren’t getting stellar resumes? When was the last time you analyzed your career page?