DOL Allies with Facebook to Bring Job Opportunities to the Masses

Partnering with the National Association of State Workforce Agencies (NASWA), the DirectEmployers Association, and the National Association of Colleges and Employers (NACE), the Department of Labor (DOL) seeks to directly offer its employment services directly to the 132 million Americans who use the social media platform on a monthly basis; that’s almost half of the country’s population. Addressing the vast Facebook audience, especially those unemployed members seeking employment, the DOL is making a request for all job-seekers looking for the ideas and connections necessary to obtain employment. Each of the partner agencies will utilize their specialized abilities to provide comprehensive assistance to the socially-connected labor pool.

NASWA, with its focus on local community workforces, will provide job-finding services to help people reach out to employers in need of new workers. The DirectEmployers Association, offering logistical support and analysis to employers, will help guide these companies to the people they want to hire. NACE will cooperate with employers to help connect them with highly qualified university graduates.

The initiative is an attempt to act as a central portal for employers and the unemployed to share in order to address the issue of widespread unemployment with jobs that are already available; not just by trying to create new jobs. Though the alliance cannot hope to end the plight of all 13 million job-seekers, it can help fill the over 3 million jobs currently open and needing to be filled. The DOL is looking to expand its initiative, through partnerships with other major social networks such as Twitter and LinkedIn, in the near future.