Work4 Launches Social Recruiting Score, Analyzes Social and Mobile Recruitment Efforts

 Do you think your firm is doing enough when it comes to mobile and social recruiting ? Ever wonder just how you can adequately gauge these important areas? Well, Work4, the #1 Facebook Recruiting Solution, aims to help you accomplish this and more with the launch of the Social Recruiting Score.

The Social Recruiting Score is a free, internet-based tool that analyzes a company’s social and mobile recruitment efforts in real-time. In less than 20 seconds, the new tool pulls data from around the web and then offers personalized insights for optimizing a company’s recruiting presence across its social media accounts.

How does it work?

• Put a company’s website into the Social Recruiting Score

• Designate which social accounts to analyze

• Social Recruiting Score measures that company’s ability to:  reach and influence talent on Facebook, LinkedIn, and Twitter; measures potential for generating referrals through employee networks; convert candidates visiting companies’ sites from mobile devices

• Scores range from 0-100

A company’s score is accompanied by action items and strategies that it can use to increase the influence of its social presence when spreading its recruitment message.

“Social media offers recruiters an unprecedented opportunity to reach more of the right candidates and to keep them engaged with their open jobs, careers, and recruiting message,” Kirsten Smith, VP of Marketing at Work4, said. “In analyzing how well companies establish and leverage their social presence, the Social Recruiting Score will offer companies the opportunity to improve both their reach and the effectiveness of their social recruiting efforts overall.”

The Social Recruiting Score helps answer social media/mobile strategy questions, such as:

• Facebook: How well are you regularly promoting jobs, reaching and engaging with talent on your page?

• LinkedIn: Are you properly building your presence on the professional network and sharing your jobs there?

• Twitter: Are you broadcasting your recruitment message to the right people in and out of your Twitter network?

•  Referrals: Are you taking advantage of all of the social connections in your network to increase your number of quality applicants?

• Mobile: How ready is your company for the mobile hiring revolution, and are your jobs accessible from any device anywhere?