4 Reasons to Embrace Mobile Employee Referrals

There are no two ways about it – mobile adaption has become a necessary component of forward-thinking recruitment strategies. With a whopping 4.8 billion mobile users worldwide, people are connecting to the Internet grid whenever and wherever. And corporate recruiters must accommodate this upward trend.

 

Mobile Recruiting Isn’t Just for Candidates

Say “mobile recruiting ” and most HR teams immediately call to mind mobile-optimized careers websites or apps designed to improve the candidate experience. Yes, it’s true that candidates are a primary target, but HR departments are overlooking a very real, very crucial element of recruiting – their employee referral programs. Mobile integration of the referral program is an excellent way to keep employees engaged and active. They are, after all, one of the best sources of top talent – incorporate them into the mobile revolution, and you will set up your sourcing strategy for success.

What are the Benefits of Mobile Employee Referrals?

1)      Referral programs may be administered from the workplace – but referrals aren’t made there. Rather, they thrive on external social connections and interactions. Granting mobile access to the program means that employees can make referrals when they are actually with potential candidates – after work, on weekends, or on business trips. They would no longer need to write a reminder to themselves to contact the corporate recruitment team on Monday morning with a referral they met with at a Sunday afternoon barbeque – instead, they can inform the recruiters right away with the click of a button.

2)      Likewise, with 24/7 access to your program, employees are more tuned in to your hiring needs. It is easier to fully engage them with a list of your open jobs at their fingertips, and it helps them focus on the most urgent positions you need to fill. This results in a more efficient referral process, with greater employee involvement and better understanding of your employment pains.

3)      Of course, as was emphasized in our previous article, everyone today is mobile – and that includes your employees. They are already connecting to their friends on the go via social media– why not harness their accessibility with the keys to your referral program?

4)      Optimizing your referral program for mobile makes it easier for employees to refer leads. By accepting leads, recruiters increase their chances of zeroing in on top referrals – especially for hard-to-fill positions when a good lead is a welcome contribution. Leads don’t require an attached CV, just a name and contact details – perfect for a mobile referral where it is more difficult to access and send documents.

Conclusion

With mobile employee referrals, companies of all fields and sizes benefit – not least those in the retail, hospitality, healthcare and tourism industries. Providing employees with mobile access to their referral programs can be a huge boon, as they are generally on the move for most of the day, and not in front of a computer.

Solutions like GooodJob Mobile can streamline the process, and set your company up with a customized mobile referrals app linked to your referral program.