October 6, 2020

5 Pro Tips to Help You Source A-Player Candidates

Sourcing Platform

Receiving a low amount of quality applicants can really put a damper on effective candidate sourcing. Often, companies will receive an influx of candidates with insufficient technical skills or a lack of necessary work experience if they are not offering competitive salaries. But what if you offer attractive compensation and still continue to get low-quality applicants?

Merely investing time and effort into attracting candidates and gathering a bunch of resumes would not be enough to turn it around. Finding quality candidates requires consistent effort across a mixture of platforms. Want to build a reliable and fruitful recruiting pipeline? In this article, we will tell you how to do this using the most effective candidate sourcing channels, with a creative twist. Depending on your hiring strategy, budget, and the nature of each sourcing method, you can pick a mixture of tactics that works for you.

Career Site: A career site is a page on your website which is dedicated to telling candidates about your company and your current open positions. Companies often forget a career site can be a great platform for employer branding and an easy way to share your culture stories: the people, experiences, career paths, perks and benefits, and everything else that makes your company an inviting place to work

Pro Tip:

Unlike job advertisements or job boards, your career site does not limit your options in terms of budget or space. Career sites are cost effective and the best spaces to showcase your brand. Make the most of this free ad space effectively! 

Referrals: Referrals from existing employees are cost effective and attract high-quality leads, especially when your brand or company is not widely known yet. Referred candidates can typically be hired faster, and they are more likely to align with the culture and stay with the company for the long term.

Pro Tip:

Organize creative referral drives and motivate your employees to refer people they know. You could hand out “We Are Hiring” shirts and stickers, or make it easy for employees to think of names by giving out forms that list the skills you are looking for. Set aside a few hours at work to encourage participation. Equip employees with useful search terms if they are willing to look through their networks. Incentivize referrals!

Ask leading questions like, “Who is the best illustrator you have worked with?” or “Who is the best copywriter you know?” Above all, if you simply treat your employees right and give them an amazing place to work, they will want to bring in their friends and other talented people they know.

Job Boards: As you are looking for candidates, they are looking for you, too. Job boards help the matchmaking happen. There are tons of free and paid job boards out there to help you source candidates, but how do you ensure you attract the right people through those boards?

Pro Tip:

Use niche job boards to target your job ads to a particular audience. Some job boards have the tendency to bring in junk applicants, so craft your job descriptions carefully and highlight your deal-breakers. Use the right keywords, be engaging with candidates, and keep your information up to date.

A Robust Talent Pipeline: Talent pipelines are one of the most worthwhile means of sourcing. Each time you come across an extraordinary candidate who isn’t a proper fit for a currently open role, you can add them to your talent pool, a life-changing feature for recruiters that is available in ATSs like Freshteam. Then, when the appropriate role opens up, you can invite the candidate to pick the conversation up again. If you keep adding great candidates to your talent pool, it will eventually become a reliable source of candidates for open roles. A consistently maintained talent pool saves you a lot of time and effort and helps you stay proactive and efficient in hiring.

Pro Tip:

Talent pools help you engage conveniently and creatively with passive candidates. You can send them content from time to time, invite them to events, open educational resources to them, and do so much more. The candidates in the pool eventually become easy to convert because you have already established a connection with them. 

Campus Recruitment: When you are looking to bring fresh blood into your organization, recruiting students right from college is your best bet. Campus recruitment initiatives help you attract low-cost talent and experiment with tons of long-term possibilities. There are so many ways you can recruit students from campus: telephone interviews, video interviews, on-site interviews, career fairs, career counseling sessions, internships, and more.

Pro Tip:

You can connect with colleges and engage with students through contests, talks, or case-study competitions to create awareness of and affinity for your company. Some institutions also have internal job-search networks you can use to post jobs exclusively for their students or alumni.

To conclude, it is not the sourcing methods you use but how you use them that brings in A-player candidates. Happy sourcing!

Freshteam by Freshworks is smart HR software that makes hiring effortless, especially when teams are working remotely. It enables recruiters to source high-quality candidates by providing a built-in career site you can customize to showcase your brand and an intelligent talent pool feature. It also takes care of recruiting through job boards and referrals seamlessly. Attract, screen, and recruit A players with ease through Freshteam. You can check it out for free here.

This article by Freshteam is built on the original article that first appeared on the Freshteam blog.

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Freshteam, a part of the Freshworks product portfolio, is a smart HR software that helps with handling recruiting, onboarding, time off, and employee information, all in one place. It is intuitive, easy to use, and affordable: a perfect fit for growing businesses. Freshteam helps attract top talent from multiple channels, as well as interview, track, hire, and onboard them with ease through its numerous features that are designed to aid HR managers at every step of the recruitment process.