globoforce, adp allianceGloboforce, a leading provider of social recognition solutions, has announced a strategic alliance with ADP, a leading provider of (HCM) solutions. The relationship includes sales referrals, the new ADP Marketplace, and solution integration.

Under the terms of the new agreement, ADP will refer Globoforce’s solutions to ADP’s customers, comprised of companies across all industries. The sales referral arrangement extends the value of ADP’s talent and performance management solution set.

The pre-configured integration available to joint customers of ADP and Globoforce brings ADP’s employee and organizational data into Globoforce’s recognition platform, providing insight into individual and team performance as well as cultural values adoption. Joint customers of Globoforce and ADP will have more streamlined way to manage and recognize employees’ ongoing performance and productivity.

“We believe this partnership is the first step in re-shaping the future of data for HR leaders and also signals the importance of social recognition to ADP clients,” said Eric Mosley, CEO of Globoforce. “Unifying Globoforce’s crowdsourced recognition data with ADP’s open technology platform will provide HR leaders with more actionable data and talent analytics. This data can be used to inform and drive multiple facets of their core HR strategy, including performance management, resource planning, and organizational development.”

The future enhancements for the solution integration include:

  • Using recognition data to round out employees’ talent profiles and enhance all HCM processes, including performance reviews, succession planning, and years of service.
  • Expanding to bi-directional integration, enabling Globoforce recognition data to go into ADP’s payroll system, talent management, and tax and benefits administration solutions. This will help joint customers to more effectively manage tax compliance.

“This relationship extends the value of ADP’s HCM solutions for companies that strive to improve employee performance and also measure their culture,” said Don Weinstein, SVP of product management, ADP. “Social recognition is one of the fastest growing markets in HR today, and we’re pleased to work with a proven leader like Globoforce as our recognition partner.”

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