Deal-of-the-day website Groupon recently partnered with small business-focused nonprofit SCORE to educate small businesses. The two organizations have developed a series of online educational resources about customer acquisition, retention and marketing for small businesses.
“Joining forces with SCORE is a great way for Groupon to help small businesses grow and become more successful,” said Sanjay Gupta, VP of Merchant Marketing, Groupon. “Given SCORE’s thousands of daily interactions with local businesses, we’re able to reach and impact a wide cross section of merchants.”
SCORE and Groupon are working on a pragmatic toolkit that will be a resource for new small businesses or those looking to expand. The toolkit will include an e-guide on various topics relevant to small businesses across all industries, including hospitality and health and beauty. The educational toolkit will be available on SCORE’s website and Groupon’s merchant blog. The blog offers tips and best practices to help local merchants grow their businesses.
“We’re thrilled to have to the opportunity to align ourselves with Groupon, which has worked with hundreds of thousands of local businesses around the world,” said Ken Yancey, CEO, SCORE. “Their innovative merchant products and services and knowledge of marketing best practices are huge assets to our network of small business owners and volunteer mentors.”
SCORE and Groupon will team up on research and development, seminars and merchant workshops directed at entrepreneurs and small business owners.