How to Use Twitter to Find a Job
According to Social-Hire.com, there are seven ways to use Twitter to find work. But first, you have to make sure you don’t mix personal and professional, because that can be a recipe for career disaster. Lets look at some of Social-Hire’s tips:
Social-Hire.com says the first thing a job seeker should do is develop a professional profile for their account. “Come up with a handle that uses your name, relates to your field, or combines the two. Don’t forget to make sure your profile photo and background look sharp and professional too!” the article says.
A major reason to build a professional Twitter account is there will be no need to scrub your personal account. However, keep in mind that most employers will still search you out under your own name, not just the Twitter handle you provide. It really helps to follow the edict, “Don’t post anything you wouldn’t want your mother to read” — even if your mom is Sharon Osbourne.
Your profile photo is incredibly important. Consider having it professionally done. Failing that, at least be professionally dressed when your roommate snaps a photo with his iPhone. Make sure the photo is well lit and free of distractions in the background.
CityHeadshots.com has a useful video on the subject. It’s geared towards aspiring actors, but it’s good advice for anyone who wants to look their best. Your goal is to make a striking first impression and get your foot in the door.
Build up your Twitter credibility by tweeting out your own content, Social-Hire advises. This is something you have to plan in advance. You can’t apply for a job and then flood your Twitter feed with posts. It annoys your follows, who will probably drop you quickly, and it’s really obvious to all that you’re desperately trying to impress some employer.
This is a strategy you have to build slowly. It’s like the old maxim of finding a job when you’re not looking for one. The same can be said about Twitter. Use it to build your credibility when you’re not looking for a job, and you will probably find one.
Social-Hire.com also recommends engaging targeted companies. This advice has its pros and cons, but, as Social-Hire notes, “The idea is to showcase the services and skills that you would bring to them if they hired you.”
Be careful about what you tweet at employers: “If you spam irrelevant content to employers,” Social-Hire says, “you could find yourself blocked and blacklisted beyond just Twitter — employers do research your social media presence, remember.”
Look to see if a company you are interested in is posting job openings on Twitter (they most likely are). Take things a step further and find out if the hiring manager has a Twitter account. He or she is likely posting job openings, and you can respond directly to them.
Is Twitter the be-all and end-all of the job search? Not necessarily. As NPR’s Senior Director of Talent Acquisition and Innovation Lars Schmidt said: you need to be Internet accessible. “Having an online presence, whether it is a blog, through social networks, having a social presence with links to your work to supplement your resume definitely enhances your offerings as a candidate [sic]. You want to have a digital presence on the web — you want recruiters to be able to find you.”
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