toaETAdirect SmartCollaboration from TOA Technologies is a context-aware communications platform for the next wave of socially-connected service enterprises. SmartCollaboration works to automatically connect people based on information such as location and contextual needs. The suite allows users to bypass traditional means of locating resources by automatically identifying and connecting workers with the nearest source of those resources without involving a middle man.

“People expect technology to easily connect them to information, and then leverage it to make smarter connections to other people,” said Yuval Brisker, co-founder and CEO of TOA Technologies. “Service organizations and their staffs are demanding that the same social, intelligent technology they enjoy in their personal lives be available to make them more productive in their professional lives. We’re now delivering those same elements and more within our enterprise applications.”

SmartCollaboration also provides the following features:

• Instant identification of resources in the field based on location, skills, equipment, and other specified parameters.

• The processing of inventory items and activities like work reassignment and the transfer of equipment with the ability to accept or deny from within the messages.

• The ability to share details about a resource in a message with a drag-and-drop interface.

• Record keeping of all communications through the creation of automatic message logs and time-stamps.

“The more connected service organizations are to what’s happening in the field, the better they perform,” said Brisker. “Collaboration and communication is faster and more dynamic using ETAdirect Smart Collaboration, because it reflects real-time information within a single, centralized platform. The result is a mobile workforce management solution that provides a superior and interactive user experience while driving tremendous efficiencies for our customers and, most importantly, a better service experience for their customers.”

More information is available at


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