Talent has all the power in the job market right now. Unemployment is very low, which means recruiters need to pull out all the stops if they want to convince employed candidates to leave their roles for new opportunities.

Many recruiters are finding success in this talent market by incorporating smart marketing techniques into their recruiting strategies. Unfortunately, implementing marketing tactics isn’t always easy, unless you come from a marketing background.

When it comes to a more marketing-oriented recruiting strategy, where do you even start?

On this episode of The Recruiting Reel, we talk with marketing expert Steve Shinnan. As the director of marketing and business development at the employee engagement software company TalentMap, Shinnan has unique experience in both marketing and talent management. Watch the latest episode to hear Shinnan’s tips on incorporating marketing strategies into your recruiting process:

Stay tuned for our next episode or subscribe to The Recruiting Reel to get instant access to the latest episodes.

Master the art of closing deals and making placements. Take our Recruiter Certification Program today. We're SHRM certified. Learn at your own pace during this 12-week program. Access over 20 courses. Great for those who want to break into recruiting, or recruiters who want to further their career.
Like this article? We also offer tons of free eBooks on career and recruiting topics - check out Get a Better Job the Right Way and Why It Matters Who Does Your Recruiting.
in Recruiting]