newspaper graphicA white paper from eQuest entitled “Setting the Record Straight: Why You Can’t Ignore Job Boards in Your Recruitment Marketing,” has further cemented the idea that job advertising is critical when attracting quality candidates. The paper also gives an updated meaning of the term “job board” after speaking with a variety of HR industry experts. Job board activity is defined as any time job openings are advertised, regardless of advertising venue, and is a necessary recruiting tactic for discovering the best talent.

“What we’ve seen, and what the research that we gathered confirms, is an evolution of the recruitment marketing ecosystem,” said David Bernstein, vice president of eQuest’s Big Data for HR – Data Analytics Division. “While the marketplace has always evolved to serve the needs of employers and candidates alike, the need for advertising jobs has not diminished. This evolution will continue as innovations arise to create value for all concerned based on their needs. What’s critical to remember is not what the name of the place you advertise is called, but rather what the need of the hour is, which will always be attracting the talent you need.”


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