ATS Changes? Why Now Is the Best Time to Shop for a Video Interviewing Platform, Too
If you’re part of the 60 percent of companies that planned to change HR/Human Capital Management (HCM) systems in 2014, we know where a lot of your time and attention has been focused this year. The last thing on your mind may be researching and purchasing a video interviewing solution. However, a change or upgrade to your applicant tracking system (ATS) is really the right time to acquire a video interviewing platform, too. Here’s why:
1. You’re Already Making a Change
To make your ATS implementation successful, you’re planning some change management strategies. It’s more efficient and more accepted by your workforce when you roll everything into a single systems change initiative rather than staggering them over time. And implementation of your video interviewing solution is far less complicated and time-consuming than implementation of your ATS. A software-as-a-service (SaaS) video interviewing solution can be fully up and running inside of two weeks with minimal involvement from your IT department and 90 minutes of training for your employees.
2. Your Need for Video Interviewing Is Actually a Driving Factor in Your ATS Change/Upgrade
If you’re considering an ATS that comes with a few built-in video features, now is the time to do your research to understand exactly what you’re getting and what you may be missing. A purpose-built video interviewing solution is going to offer you a wider range of applications and richer functionality than a limited ATS video feature. It’s also important to know that video interviewing technology is flexible: it will integrate with and complement any ATS you select. In fact, it can be integrated during your ATS implementation or at any time in the future, or it can remain a stand-alone system. When you shop, look for a video interviewing partner with experience for a smooth transition and no integration fee.
3. You Want to Show Immediate, Powerful ROI
Building consensus around and pushing the success of your new ATS likely poses more of a challenge than expected, and now you’re under pressure to demonstrate progress. In general, an ATS change takes considerable time and cross-functional input to implement.
Instead, gain a quick win and immediate ROI by working with a well-chosen video interviewing partner, as the technology is designed to quickly deliver ROI by saving your travel budget and streamlining your workflow to reduce cost per hire. Documenting your video interviewing ROI is very straightforward, especially if you have metrics for tracking and reporting already in place. According to Aberdeen Group research, companies are 2.7 times more likely to improve their cost per hire with video interviewing in place. As your talent acquisition team realizes that video interviewing makes their jobs easier, the goodwill that builds will likely spill over to the larger ATS implementation, too.
Making a change or upgrade to your ATS is no small project. This coming year, total revenue for SaaS e-recruiting systems is projected to reach $563 million in the U.S. While these projects can be all-consuming, video interviewing implementation can be a quick technology win. Those that realize now is the time to take hold of video interviewing will position themselves ahead of the pack.