Brainshark, Profitable Channels Launch Online Tool for Sales Content Assessment

 A joint venture between cloud-based business presentations company Brainshark and sales enablement solutions provider Profitable channels has led to the availability of an online assessment tool to help companies evaluate sales content effectiveness. The free tool is designed to help sales and marketing professionals understand how their content is driving sales performance in order to maximize ROI. This need is met by addressing the many challenges faced by sales teams including out-of-date materials, difficulties locating needed assets, and the loss of productivity due to the need for sales reps to create marketing materials from scratch.

“More and more, content is a strategic part of sales and marketing teams’ efforts, as they increasingly communicate across online, social and mobile channels,” said Stephen Diorio, founder of Profitable Channels. “The quality of sales content directly impacts sales effectiveness, the cost to sell and the overall customer experience. With this assessment tool, salespeople and marketers can learn how well their content is currently supporting the sales process, and identify and implement steps for improvement.”

The online assessment helps identify opportunities for increased efficiencies and better targeted sales content that is more accessible and actionable. The assessment process includes:

• A 17-question, multiple-choice survey about sales content and related processes that works to discover the strengths and weaknesses related to content organization, development, availability, types, and more.

• Access to a free, customized action plan including recommendations for improving the usefulness and ROI of content.

• A “learn more” link that includes further information and resources for users to take action.

“There are a number of opportunities for potentially improving content effectiveness – whether it’s making materials more accessible, actionable, trackable or mobile-ready,” said Brainshark CMO Andy Zimmerman. “Using our assessment tool and action plan, sales managers and marketers are given the steps – tailored to their own specific organizational needs – to improve the quality of their content and their return on content investments. This information, combined with the content effectiveness report and scorecard, can help executives develop a game plan to garner more qualified leads, boost pipelines and increase revenues.”