FanHub Releases First Collaborative, Social Media-Inspired CRM

Fanhub recently launched its social media-inspired CRM. The new, collaborative CRM was built by small business owners for other small businesses, and mirroring social media, it introduces follows, comments, @mentions and notifications into sales, support and case management.  The company says the new tool finally provides “a cloud-based CRM that fits the fast-paced, all-hands-on-deck approach of growing organizations.”

Features of the “first collaborative CRM of its kind” include:

• Connecting co-workers, customers and partners through a single platform

• Creating records for leads, prospects, deals, cases (workflow and task management) or spaces (shared collections of related cases, company initiatives and workflows)

• Multiple user ability to “follow” created records to receive real-time updates

• Posting comments and include co-workers or customers with @mentions directly within each record

• Viewing and contributing to running thread of announcements, accomplishments, problems and tasks on central Fanwall

• Individually customizable notification center

• 360-degree visibility of customers and business

• Constantly visible, secure and up-to-date information in entire customer lifecycle and history

“We created Fanhub because we wanted to do more than just ‘manage’ our customers,” Steve McIntosh, co-founder and chief fan ambassador of Fanhub, said. “We saw an opportunity to connect all of our prospects and brand advocates—including our employees—while providing a venue for truly collaborative service.”

The new collaborative CRM is also available on Fanhub’s iPhone app. The company is currently offering a free 30-day trial for businesses. Sign-up for your free trial here.