The Recruiting Reel: How to Build a Successful Recruitment Brand (With Alison Hadden)

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Editor’s Note: The new recruiting-focused video series The Recruiting Reel is the brainchild of host and Spark Hire CEO Josh Tolan. We are pleased to announce that, going forward, Tolan will be publishing new episodes of The Recruiting Reel here on In the meantime, we’re sharing past episodes with our audience. So sit back and relax – you’re in for a great show!

Your recruitment brand can make or break your hiring efforts. Job seekers need and want to understand how your business operates, and that includes understanding your company culture and where they might fit into it.

So, how do you make sure you build and show off the best recruitment brand you can? We bring in this episode’s featured expert, Alison Hadden, to chime in on the issue.

Alison Hadden is currently the head of brand strategy at Glassdoor and gives speeches around the globe. She is known as a branding guru, and her presentations are top-rated and not to be missed. Alison has 15 years of experience in leading integrated marketing, brand, and enablement strategies for growing businesses.

Glassdoor is used by employees, former employees, and job seekers all over the globe, so who better to discuss recruitment branding than the branding guru herself? Watch this episode to find out how you can build a successful recruitment brand and present an authentic view of life at your company:

What are some other aspects of a successful recruitment brand? Share your thoughts in the comments below!

Stay tuned for our next episode, or subscribe to The Recruiting Reel to get instant access to the latest episodes.

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Josh Tolan is the founder and CEO of Spark Hire. Spark Hire helps thousands of organizations make better, more collaborative, and quicker hiring decisions. More than 6,000 organizations have interviewed millions of candidates across 100+ countries on Spark Hire. With the easiest-to-use product, unmatched customer service, and fair and transparent pricing, Spark Hire has become the most popular and No. 1 rated video interview platform on the market. Learn more on and get started today with no contracts or setup fees.