Working in eCommerce: 4 Jobs You Can Get
Fundamentally, “eCommerce” refers to any commercial transaction that takes place online. The transaction could be for a financial service or purchasing items on a fashion site, for example. When money and data are transferred through the internet to buy and sell goods and services, the activity is eCommerce.
Now is a great time to think about finding a role in eCommerce, as the growth of social media and the imposition of strict COVID-related lockdown measures drive more consumers to shop online.
If you are interested in getting an eCommerce job, here are a few positions in the job market you might consider:
eCommerce Web Development
Every online shop must have a working website in order to function. Several important factors contribute to a positive online shopping experience, including the website’s design, aesthetic, and functionality, to name a few. Websites that are slow to load or difficult to navigate will not appeal to customers, whereas the opposite will attract new and repeat customers alike.
Web developers are behind every successful online shop. Essentially, web developers design and create websites. They are responsible for both the appearance and performance of an online shop. Web developers typically hold a degree in web development and have expert knowledge of programming. To be an eCommerce web developer, you’ll need to be familiar with JavaScript, CSS, and HTML.
eCommerce SEO Content Writer
Search engine optimization (SEO) is the primary way in which businesses ensure a steady flow of clicks to their eCommerce sites. SEO content writers are crucial to this endeavor, as they produce content to attract clicks. SEO content writers may craft product descriptions or even write blog posts from scratch. This content attracts traffic to the eCommerce site, which leads to higher sales and a more visible online presence.
SEO content writers are equipped with strong written and verbal communication skills. The role requires knowledge of Google Analytics, WordPress, and tools like Majestic or Magento.
Product Development and Management
Product managers develop and launch products for eCommerce sites like Etsy, OnBuy, or Cosy House. They are responsible for both the marketing and customer needs of a product. For eCommerce specifically, product managers must also oversee the website’s customer experience to ensure that it is user-friendly. Product managers create product visions and strategic plans to market their products.
Customer Service
Strong customer service facilitates the best online transactions and encourages loyalty to a business by bringing customers back for repeated purchases. Customer service staff must answer common questions related to shipping and products, support requests from customers, and monitor the status of orders. The customer service representative’s role is to be the voice of the brand.
Those working in eCommerce customer service must be organized, polite, and familiar with day-to-day administrative tasks. They must also have very strong written and verbal communication skills to engage with their customers.
The above outlines just a few opportunities within the job realm of eCommerce. The roles vary greatly, and even roles in one field — like customer service — can vary from business to business depending on category and customer market. eCommerce is an ever-growing market at the moment, and employment in the sector is really is thriving.
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