thelist name generationName and lead data provider The List has announced the launch of its new cloud-based customer relationship management tool, The List CRM, in conjunction with leading CRM business software provider Sugar CRM. The List CRM gives clients the power to mange and track prospects and sales opportunities from a single hub. Recruiters typically use The List service to find qualified candidates and get fleshed out information about contacts.

“An integrated tool like this is arguably one of the most valuable enhancements we’ve added to The List this year,” says Dave Currie, Chief Marketing Officer of The List. “Our agency and media clients have asked for it, and we’ve delivered.”

The List CRM removes the requirement of managing a prospect database and business CRM separately by building targeted prospecting lists and transferring them into an on-demand CRM database. The new application is the second new enhancement in a suite of 12 expected to be rolled out by the list in 2012.

“As a business development partner to marketing services and media firms nationwide, The List is dedicated to keeping our product’s features ahead of the curve,” adds Todd Knutson, Chief Executive Officer of The List. “The List CRM is just one component of an ongoing effort to continually provide our customers with turnkey business development tools to help drive their success.” The List CRM is now available to all The List customers.

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