Event management is a difficult skill to master, even for the most experienced of recruiters. However, it’s also a necessary skill for any talent acquisition team looking to succeed at a high-volume recruiting event.

Luckily, we live during a time of intense technological innovation. Mobile apps are changing everything — including the way recruiters manage high-volume recruiting events. If you’re not using something to make event management easier, you’re missing out. Stay ahead of the competition by leveraging tools to simplify your next recruiting event.

Bringing Mobile Technology to Your Next Event

High-volume recruiting isn’t everyone’s specialty, but you can get on the right track and hire better talent faster by using the right mobile technology. Here’s how to use tech at every stage of the event to drive results:

Prior to the Event

Find a tool to collect information on who will be attending the event ahead of time. Using this information, you can determine which individuals warrant the most attention from your team during the event. This will help you ensure you make the most of your limited time frame by prioritizing the candidates most likely to make good hires for your organization.

Pre-event attendee data can also help you decide how to promote the event. If many attendees share similar interests — e.g., AI technology or content marketing — you can strategically target your promotions using relevant hashtags and content.

Finally, consider implementing a tool that allows candidates to register with you and upload their information ahead of time. Not only will candidates enjoy the convenience, but you will also have an easier time collecting and organizing important documents like resumes.

During the Event

Huge crowds will form as candidates await the opening of the career fair. This can jam up the flow of people to the booths they want to see.  Get ahead of the competition by offering candidates a way to engage with you right from their phones or tablets. Speed up the process by allowing attendees to register with your company and upload documents to your system directly from their own devices, rather than passing around a single company iPad to capture every single candidate’s data.

After the Event

Once the event is over and the candidates have gone home, your team will have a number of follow-up emails to send. You’ll want a system to manage this as well. Otherwise, you may accidentally forget to follow up with some very promising candidates.

By using mobile technology, you can get more value out of every recruiting event. Earlier engagement with top candidates, streamlining logistics, and ensuring proper follow up are just some of the benefits of mobile apps for high-volume recruiting event management.

Not sure which mobile app is right for your company? Ask yourself these questions:

  1. Does the tool have flexible registration forms that enable recruiters to collect key information from attendees?
  2. Does the tool have real-time feedback functionality, allowing recruiters to record notes about candidates immediately and on the spot?
  3. Does the tool offer an easy way to capture and view attendees’ resumes, cover letters, and other important documents on any device?

A version of this article originally appeared on the Oleeo blog.

Jeanette Maister is managing director of the Americas for Oleeo.

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