magazineMany business leaders talk about transformational change but the term is oftentimes not fully understood. Therefore, Implementation Management Associates, Inc. (IMA) has released a free eBook entitled, “Get Real About Transformational Change: What Works. What Doesn’t.”

The eBook highlights ten common pitfalls that leaders of transformational change invest in because they don’t really lead to value realization. It gives information on areas to stay away from and showcases four “must-have” fundamentals for successful transformational change. More than thirty years of field research from global industry leaders has gone into creating this free resource.

Don Harrison, IMA President, states, “If you talk ‘transformation’ you can’t just deliver better, faster, cheaper. If you are promising transformation, understand that you are talking about radical and complex change of the very fabric of the organization.”

Citing one common pitfall, Harrison points out that the practice of re-drawing the organization chart and moving executives around is not the primary solution. He advises focusing on sponsorship to drive the change and encourages each sponsor to commit to the sacrifice that it takes for successful change. He adds, “There must be some overt and demonstrable change in sponsor behavior that signifies a sacrifice on the part of that sponsor. Otherwise it appears that this is for everyone ‘out there’ and not for the people who live in ‘mahogany row.’”

IMA is a company dedicated to helping organizations through organizational change implementations with a structured approach to implementation management known as AIM (Accelerating Implementation Methodology.)

To read the free eBook, please visit

To learn more about International Management Solutions, please visit

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