story in business seminarStoryteller Robert McKee will present his STORY-in-BUSINESS Seminar in New York City on September 26, 2014. This one-day event will show business leaders how to create and use stories that persuade, inspire, and engage their customers and employees.

At the STORY-in-BUSINESS Seminar, participants will learn how to combine emotion and logic to create compelling stories that capture the hearts and minds of their audience, regardless of the type of communication being created.

McKee, the author of STORY: Substance, Structure, Style and the Principles of Screenwriting, teaches the importance of using story to connect with an audience’s emotions and minds alike. At the STORY-in-BUSINESS Seminar, participants will discover how to create stories that work for their organizations. More than 100,000 students have completed McKee’s course, and now he is helping business leaders use story to persuade, engage, and communicate more effectively with their employees and customers.

In the STORY-in-BUSINESS Seminar, McKee shows what story is and why it’s important in today’s workplace, how to design and execute a purpose-told story that moves people to action, the difference between face-to-face storytelling and storytelling at a distance, and why leaders need to use story to author the future. These concepts can be applied to marketing and branding, sales, start up and investment, management and human resource training, and other aspects of business where communication and persuasion drive success.

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