Enterprise cloud-computing company Salesforce.com has announced the newest iteration of its social and mobile CRM networking, Salesforce Chatter. With the update brings new functionality and features with which customer companies sell, service, and market to their customers. Companies are now able to access, create, and act on customer information within the Chatter feed from any device.
“Companies are grappling with the new business world where every customer has a voice through social and mobile technologies and expectations for immediate engagement,” said Nasi Jazayeri, EVP and GM of Salesforce Chatter, salesforce.com. “The new Salesforce Chatter delivers the next generation of social and mobile CRM to customer companies, transforming the way they connect with their customers in entirely new ways. Now every company employee can put the customer first to deliver amazing sales, service or marketing experiences right from the feed.”
The new Chatter platform is now available to users of any device who can:
• Access information such as customer accounts, leads, and cases from within Salesforce and from customized applications built upon the Salesforce platform. Users can obtain real time updates on service inquiries, social media conversations, and more in order to connect with customers across multiple platforms.
• Create and edit notifications and tasks from the new publisher functionality and add files, photos, polls, and more with just a few keystrokes.
• Act directly on data from the information feed including information such as contacts, accounts, opportunities, campaigns, and customer records.
Chatter is integrated across all Salesforce apps and those created by partner companies and other custom apps. The tool is optimized for Android and iOS devices and is free for all Salesforce.com clients. Chatter is on target to receive recording capabilities during the latter half of 2013.