December 19, 2017

The Recruiting Reel: Building Personal Connections With Candidates Through Social Media


While some decry the spread of social media, the fact is it can make our lives much easier when we use it the right way.

It’s no different in the world of recruiting: If you can build and leverage relationships with candidates on social media, it will be much easier to find and recruit top talent.

However, few people know how to properly recruit via social media. Many assume they can simply blast out friend requests, but that just isn’t the way to build a quality talent pool.

On this episode of The Recruiting Reel, we talked with Ted Rubin, cofounder of Prevailing Path and acting chief marketing officer at Brand Innovators. With an extensive background in marketing, Rubin brings an interesting perspective to the issue of effective recruiting on social media.

Click “play” to hear Rubin’s tips and tricks for building personal connections with candidates on social media:

Stay tuned for our next episode or subscribe to The Recruiting Reel to get instant access to the latest episodes.

Read more in Social Recruiting

Josh Tolan is the founder and CEO of Spark Hire. Spark Hire helps thousands of organizations make better, more collaborative, and quicker hiring decisions. More than 6,000 organizations have interviewed millions of candidates across 100+ countries on Spark Hire. With the easiest-to-use product, unmatched customer service, and fair and transparent pricing, Spark Hire has become the most popular and No. 1 rated video interview platform on the market. Learn more on and get started today with no contracts or setup fees.