While some decry the spread of social media, the fact is it can make our lives much easier when we use it the right way.

It’s no different in the world of recruiting: If you can build and leverage relationships with candidates on social media, it will be much easier to find and recruit top talent.

However, few people know how to properly recruit via social media. Many assume they can simply blast out friend requests, but that just isn’t the way to build a quality talent pool.

On this episode of The Recruiting Reel, we talked with Ted Rubin, cofounder of Prevailing Path and acting chief marketing officer at Brand Innovators. With an extensive background in marketing, Rubin brings an interesting perspective to the issue of effective recruiting on social media.

Click “play” to hear Rubin’s tips and tricks for building personal connections with candidates on social media:

Stay tuned for our next episode or subscribe to The Recruiting Reel to get instant access to the latest episodes.

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in Social Recruiting]