Boxwood Launches CareerWire for the Associations Community

“Now part of the Naylor Association Solutions family, Boxwood has taken the eNewsletter expertise of Naylor and integrated the career center know-how of Boxwood to create a product that combines the engaging power of news and career-related information while layering on the attraction of current job listings and employment-focused content”, said Dave Bornmann, VP of Marketing for Boxwood. “CareerWire helps address two key challenges facing our customers — 1) how to develop and deliver meaningful content and 2) how to regularly market the career center with limited resources”, continued Bornmann.
Boxwood editors will curate industry-specific content relevant to an association’s members on a monthly basis. Headline news from their industry, a “market watch” outlook and forecast section, as well as job listings and career-related information are included in each issue. A typical CareerWire issue will provide 4 advertising opportunities for an association to earn non-dues revenue. Bornmann points out, “Boxwood does all the work with little to no staff involvement needed on the association’s part. That’s a huge selling point for associations.”
