HireInfluence Platform Offers Companies Unique Method of Sourcing Marketing Pros

HireInfluence, Inc. has announced its first-to-market sourcing platform that allows companies to identify, analyze, and verify the influence and networking value of individuals. HireInfluence is designed to change marketing strategies by gauging the real influence of candidates with quantifiable results. For applicants, HireInfluence is a social media platform that allows them to be discovered via a true social footprint. Companies are given a 360-degree view of each candidate’s social media and work history and have access to tools helping them to identify the most impactful brands and product advocates.

“Other platforms simply score influence, but HireInfluence has created the gold standard in identifying and engaging marketing professionals. Nowhere else can a business instantly find impactful, influential advocates based on its specific search criteria,” Jason Pampell, HireInfluence CEO and founder, said.” From hiring advocates for a campaign to filling a permanent position, companies want to be sure that who they make an investment in will deliver, and HireInfluence has taken the criteria that companies need to make that decision and built a platform around it.”

Key capabilities of the HireInfluence interface include:

• A robust search engine offering search-criteria options to identify top advocates and brands in a target market.

• A score (“Strength Factor) calculated from real influence based work experience and social-media impact.

• Social analysis including demographics of social media followers and friends, location of influence, key words, and engaged followers, among others.

• The designation of a star rating for each profile given by other companies and as ranked against other HireInfluence applicants.

• Printed social media background checks.

“Major companies have already realized the impact digital influencers have on marketing campaigns and created result-oriented campaigns around them. While a focus on social interaction statistics currently may not be considered top priority in the employment process, it will be very soon as companies continue to study and understand the ROI on network-based marketing and the demand for these social superstars grows,” said Pampell.