How to Use Digital Marketing Strategies in Recruiting

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According to some research, 75% of candidates will research the company’s reputation before submitting their resumes for consideration. 

If you want to ensure that you’re attracting the best candidates, you’ll need to ensure that your employer branding is positive. Thankfully, you can utilize some digital marketing strategies in your recruiting process. 

There are many similarities between recruiting and marketing, and you can improve your recruiting by using these strategies. Keep reading for some of the best methods to find the most qualified candidates.

Parallels Between Both Industries

Digital marketing tactics focus on reaching customers on the Internet. Some of the strategies include using search engines, websites, chatbots, and social media platforms. These are all great ways to advertise to and reach potential customers. 

On the other hand, recruiters look for candidates on social media instead of customers. The candidate sourcing stage of the recruitment process consists of marketing different job opportunities to candidates to convince them to apply. Part of candidate sourcing is generating interest in the applicant’s minds. 

If you are struggling to generate interest, here are some digital marketing strategies that can also work for recruitment marketing. 

Focus on Employer Branding

When working on digital marketing, you’ll want a landing page that will connect all of your advertisements, social media, and other external marketing content. However, you can use this for recruitment by making a careers page. 

However, it doesn’t have to be a careers page. It can also be an introduction to the company page. You can give information about the company, what roles you’re looking for, and what type of candidate would be great for your hiring positions. 

Having a landing page can be an excellent way for candidates to learn more about the company when clicking on different links. If they click on your link, you need to have an essential marketing strategy to convert them. 

Improve Candidate Experience

49% of job seekers say they have turned down a job offer because of a poor candidate experience. The candidate experience is also a good indicator of your company’s culture, and if it’s not accessible and supportive, you can be hurting your hiring chances. 

When you have a lot of employee resignations, this can hurt your public image. It can also hurt your hiring costs, and to avoid this. You’ll need to enhance your recruitment process. 

With digital recruitment marketing, you want to ensure that you have a good customer experience to make it as easy and convenient as possible for your customers. With recruiting, you want to ensure that the candidates (your customers) have an easy path to accept a job offer. 

You can start by writing great job openings. The job opening should summarize all of the responsibilities and skills needed. The job description should be as detailed and consistent as possible to determine if the job is a good choice. 

Because of this, your job titles also need to be optimized. While you want the job title to be catchy and draw people’s attention, you also want it to be accurate. When you come up with a good job description, make sure that you keep it consistent if you’re posting it on different channels. 

Analyze Analytics

Digital marketing is all about generating analytics and recording data to see where you can make improvements. An effective recruitment marketing strategy can be the same way; you need to collect the employment data

When you measure the recruitment analytics and track them, you’ll see where you need to optimize different sections of your process. For example, this can help you know whether your LinkedIn job descriptions are attracting more candidates or if you have more luck using AI recruiting software to source candidates. 

If you post on job boards or a social media platform, you can measure how often candidates click on a job description if they’re applying and other metrics that can help you streamline your recruiting process.

Create SEO Content

Search Engine Optimization (SEO) can help marketing departments by using keywords and optimizing content to show up on the front page of Google. You can do the same in marketing. 

You’ll need a good website with great content and information that can help improve your SEO score. When you have a good SEO score for your recruiting website, then Google will also help to boost your job listings. More candidates can find these postings and apply for those jobs. 

You’ll also be able to draw in more organic traffic to your website, which will help you improve your employer brand. 

Use Social Recruiting

More and more people use social media each day, making it a great place to reach people and grab their attention for your open jobs. 

However, just like social media marketing strategies don’t work on every platform, you’ll need to focus your efforts on the right social media platforms. For example, you might have more luck finding candidates on Facebook and LinkedIn versus YouTube or TikTok. It all depends on who your audience is. 

LinkedIn is the best social media platform for professionals, and you can even use different filtering and advanced search options. You’ll also be able to research your competitors and see what digital recruitment strategy they’re using. When you use social media, make sure that you use an applicant tracking system (ATS) that will integrate social media into it as well. This will help save you time and money, and it will also provide a better candidate experience. 

Creating a social media business profile will also help your business advertise its branding. You can share company culture updates, employee spotlights, and new openings. When candidates are familiar with your brand on social media, they may be more likely to apply to one of the open positions. 

Become an Industry Expert

Many recruiters will recruit for any position, but if a recruiter has specialized knowledge in an industry, they can more easily identify top talent. For example, a general recruiter may not have enough experience or expertise to provide a good candidate experience. 

In addition to having specialized recruiters, you also need to show your business as knowledgeable in the industry. 

Customers are more likely to buy products from a business they view as knowledgeable in their field. Likewise, candidates are more likely to accept a job offer at a company that knows enough about the industry.

Start Using These Marketing Strategies to Enhance Your Recruitment Process

These are only a few recruitment marketing strategies that you can use to enhance your recruiting process, but you might need to try a different recruitment marketing strategy. When in doubt, you may want to set up a meeting with your marketing department to see where the efforts intersect and how you can make a plan to move forward. 

If you’re still struggling with hiring great talent, is here to help you. We’re experts in all things recruiting, and we have different recruitment marketing ideas and solutions that can help you acquire the best talent. 

Contact us today to discover what solution would be suitable for your business.


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By Alyssa Harmon