LinkedIn Launches Talent Updates for Recruiters to Engage Company Followers

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arrows out According to LinkedIn, 70 percent of people who follow a company on LinkedIn are interested in jobs at that organization. To help reach these passive candidates, the social networking site launched Talent Updates, a new feature within its LinkedIn Recruiter software that gives recruiters the opportunity to turn Company Page followers into quality candidates.

Interested followers of a company have the ability to create a talent network. By using Talent Updates, recruiters can “turn company followers into a pipeline of talent” by engaging these followers in a meaningful way—and going further than simply posting job opportunities when recruiting with LinkedIn.

Features of the new tool include:

  • Use LinkedIn Recruiter to share interesting content, like company blog posts and videos, on followers’ LinkedIn feeds
  • Access real-time analytics to discover who engaged with the Talent Update so recruiters can contact or pipeline interesting prospects at just the right time
  • Target by industry, function, geography, seniority and more

“Recruiters should opt-in because their Company Page followers are their very own talent networks stocked with passive candidates waiting to be engaged,” Joe Roualdes, senior manager of Corporate Communications, said. Talent Updates lets recruiters share status updates with their Company Page followers; see which followers (as well as their connections) like, share or comment on their updates; add them to their pipelines; and contact them – all from Recruiter.”

To begin using Talent Updates, the company’s LinkedIn Company Page administrator must grant access to each Recruiter using a pre-populated InMail message.

The feature is free and available now for all English-speaking Recruiter users.

By Shala Marks