Cold Call Strategies and Tactics: What Can Work?
Hellman's key suggestions, distilled from his experience, expertise and intuitions, regarding the coldcall target, timing, content, resources and presentation comprise the following:
1. "Decide where you want to work and research the best contact there. If you are a high level executive, it makes sense to reach out to the CEO. If you’re lower down the ladder, figure out who is in charge of the division where you want to work."
Of course, this is sound, logical advice, especially in an age in which information access is as readily available, easy and instantaneous as it is nowadays. Finding out who to contact was much more difficult back in the day when a landline phone, the Yellow Pages, the ninth hole and bar stools were the tools and avenues of first and limited choice.