If you keep up with recruiting industry publications, you know there’s a new communication technology in town: live chat.
Live chat has long been a cornerstone of internet communications. Think back to the glory days of AOL Instant Messenger, for example. These days, Facebook’s Messenger feature is so popular it has its own smartphone app.
In the business context, many organizations rely on live chat for sales and customer service functions. How many times have you visited a company’s website only to have a live chat box automatically pop up on the homepage, with a friendly company rep at the ready to assist you?
By and large, consumers have responded positively to the rise of live chat in business. According to one report1, 57 percent of consumers say access to customer service via live chat is one of the most important things a company website can offer.