Millennial Self-Marketing: Too Much Persona, Not Enough Personality and Character?


Personality and character have always been career glue. Job skills, innate talent, the right education, experience, great references and all of the other essentials of self-marketing in quest of a job or a promotion can be blown away like useless confetti, unless solidly cemented together by these two identity-defining elements.

But anyone - especially and including millennials - who fails to cultivate and display the right (or any) personality and character may blow the job interview or the promotion, and, like beach sand, be brushed off, no matter how much the job blows them away.

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Millennial Self-Marketing: Too Much Persona, Not Enough Personality and Character?

What you will learn in this eBook

The Null Personality

No personality? How is that possible? What can be called the "null personality" (or "social cipher") may be interpreted as utterly unresponsive to others or otherwise "mechanical", robotic, inhibited, disengaged and muted in interactions with them, much as patients in clinical catatonic states or individuals who are otherwise psychologically and socially extremely withdrawn are.

However rare or theoretical, the null personality does serve as a reference point for some imaginable scale of d egrees of personality. Farther along the developed personality spectrum lie the very shy and socially awkward, who may come across as navigating socially with the emergency brake on. Almost as unappealing - the apathetic and otherwise detached.

About the author

Michael Moffa
Michael Moffa
Michael Moffa, writer for Recruiter.com, is a former editor and writer with China Daily News, Hong Kong edition and Editor-in-chief, Business Insight Japan Magazine, Tokyo; he has also been a columnist with one of Japan's national newspapers,The Daily Yomiuri, and a university lecturer (critical thinking and philosophy).
Millennial Self-Marketing: Too Much Persona, Not Enough Personality and Character?