Social Recruiting 2.0 - The Complete Blueprint for Recruiting on Facebook


Recruiters can no longer ignore Facebook. Its large user base and high levels of user engagement make it fertile ground for attracting talent.


However, you can’t just run in blindly. You need a smart recruiting strategy. There are five components that are critical to a successful Facebook recruiting initiative, the AI chatbot is of particular importance. Integrating a chatbot into your Messenger presence can transform Facebook from just another social media platform into an integral component of your recruiting process.


If you’re in need of a chatbot that integrates with Messenger, be sure to check out TextRecruit’s Ari, a customizable recruiting chatbot that uses natural language processing and machine learning. Ari can announce jobs, screen candidates, answer questions, and even schedule interviews — all from within Facebook Messenger.


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Social Recruiting 2.0 - The Complete Blueprint for Recruiting on Facebook
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Facebook Is Great for Branding


Consider the different ways in which people use Facebook and LinkedIn.


LinkedIn is largely transactional. People only log onto the site when they’re looking for something in particular — a contact at a target company, attention for their latest professional announcement, endorsements for their skills, etc. This is not a place for people who just have some time to kill. No one’s productivity is struggling because they can’t tear themselves away from LinkedIn.


Facebook, meanwhile, is the great time suck — which sounds bad, but is actually a blessing for recruiters.


Chapters

Don’t Leave Facebook Out of Your Recruiting Strategy.
How to Set Up Your Recruiting Presence on Facebook.
Using Facebook Messenger as a Recruiting Tool.
To Succeed on Facebook, You Need Great Content and Great Tech.

About the author

Matthew Kosinski
Matthew Kosinski
Matthew Kosinski is the managing editor for Recruiter.com. 
A graduate of Rutgers, Matthew is an experienced writer and editor
Social Recruiting 2.0 - The Complete Blueprint for Recruiting on Facebook