Your recruiters have the power -- almost single-handedly -- to attract or repel the best talent in the market. This ebook explores the ways in which recruiters build your employer brand, as well strategies for ensuring that every recruiter you work with is a powerful brand ambassador.
Agency Recruiters: Ambassadors of You. Choose Wisely
If your company works with outside recruiting agencies, you need to know that choosing the right recruiting agency is one of the most important decisions your company will ever make. Agency recruiters may not be members of your company, but they are still your employer brand ambassadors, because they are still your job seekers' first points of contact with your company.
Just like an internal recruiter, an agency recruiter's words and actions reflect on your brand. Bad agency recruiters can drive job seekers away, and great ones can bring high-level talent right to your doorstep.
If you care about your employer brand -- and you should! -- you don't want to work with an agency full of "resume-slingers." Recruiters like this are not good brand ambassadors; they simply throw job seekers at openings and hope something sticks. They do not follow up with job seekers. They do not personalize the candidate experience. They provide no human touch. Job seekers will wise up to the fact that these recruiters see them as little more than ammunition for their machine gun-spray style of recruiting -- and they'll stop responding to your job advertisements and possibly even reject your job offers.