Brand Marketing Is to a Great Product What Employer Branding Is to a Great Culture
Having spent my career building brands and growing digital businesses for companies like Coca-Cola and Tribune Company, I know the importance of brand awareness and the lift it provides on your marketing efforts. You could have one of the most impressive products out there, but without marketing that builds awareness and forges an emotional connection with your target consumer long before...
Read MoreHow to Use Content to Build Your Personal Brand
We often talk a lot about content in the marketing world. Broadly defined, "content" means creating and sharing relevant information. It can range from business-related articles and blog posts to videos and podcasts. Content can paint a picture of a company, explain what it sells, create engagement, and do so much more. Many companies also use content to build their brands. Engaging...
Read MoreManaging the Future of Your Career: Why Retirement Is Harder Than Ever
We are job-search campaign managers, which means we frequently work with senior leaders who are experts in wearing their public masks of confidence. But often, beneath those veneers is a profound despair. There are two variations of this despair: "My college roommate was able to retire at 64. I can't afford to retire. I feel like such a failure. What did I do wrong?" "I am looking...
Read MoreEmotional Intelligence: Why Bother?
Recently, a client called and asked me to do a speaking engagement for a major insurance company on the topic of emotional intelligence (EQ). I explained that it takes a great deal of pain to convince people to accept input on the matter of emotional intelligence, and that they generally only do so if changing would create more of what they wanted from their careers. For example, if...
Read MoreA Quick Guide to Giving Constructive Criticism at Work [Infographic]
Feedback is important in the workplace for a number of reasons, the most obvious among them being that your employees – and by extension, the overall organization – will never improve if they aren't aware of the ways in which they can improve. Another thing to note is that feedback is critical for employee engagement. Employees at all levels and of all age groups want to receive...
Read MoreYour Employer Won't Always Be Loyal; Learn to Put Your Own Career First
Today, loyalty feels like a lost art. It's often hard to see where allegiances lie and who really has your back. Sadly, this is especially true in the workplace and in our careers. Over the years, I've noticed an interesting phenomenon. Even when we know things are going badly, many of us want to hang in there for the good of the company. In theory, it's good to be committed – but, in...
Read MoreThinking About Freelancing? Make Sure You Have What It Takes First [Infographic]
By some estimates, freelancers now make up about a third of the U.S. workforce. It's easier now than it ever has been to pay the bills as a self-employed worker, thanks to communications technologies that allow us do work wherever we are for whomever is paying. But that doesn't mean self-employment is the right path for everyone. As contributing writer Jason McDowell pointed out last...
Read More15 Reasons Your Job Search Will Self-Destruct Today
How you go about your job search says a lot about who you are as a professional. We can argue about how closely related our personal and professional personas are, but at the end of the day, I can assure you most companies and hiring managers pay careful attention to how you act during a job search, and this plays a huge role in their decision to hire you (or not). Unfortunately, your...
Read More6 Organization Hacks for Handling a Busy Schedule
If you – like so many other people – have a day job, a side hustle, and 50 other things on your plate, it is essential to be organized and on top of things. As someone who is always busy, I've come up with six organization hacks to help me handle my packed schedule, and I want to share them with you. Everyone is different, and because of that, some of these tips may be beneficial...
Read More7 Tips to Help You Strengthen Your Employer Brand
Welcome to Recruiter QA, where we pose employment-related questions to the experts and share their answers! Have a question you'd like to ask? Leave it in the comments, and you might just see it in the next installment of Recruiter QA! Today's Question: How does your company craft and spread its awesome employer brand? 1. Always Treat Candidates Well I...
Read MoreStop Making Huge Hiring Mistakes – Learn How to Use Pre-Hire Assessments the Right Way
Last month, we published a list of our top 10 pre-hire personality and behavioral assessments. In that list, we included the EQ-i 2.0, an emotional intelligence assessment that was recommended to us by workplace psychologist Christine Allen, Ph.D., who is also the vice president of Insight Business Works and president of the New York Psychological Association's Division of Organizational,...
Read More5 Signs You Need a New Career
Do you dread Mondays? Feel like Fridays can't come soon enough? It's normal to have a bad day at work from time to time, but if you hate your job week after week, that's a sign it's time for a change. But how do you determine whether you need a new job or an entirely new career? If you're on the fence about taking a new direction in your professional life, here are five questions to ask...
Read MoreThink Your MBA Will Get You Hired? Think Again!
I've seen it so many times: When the going gets tough, people resort to the traditional means of adding more credentials and qualifications to their resumes. Before you do it, too, you need to seriously ask yourself why. Is this just your way of trying to look more attractive to hiring managers, or is it for you – because you want to do this? There is a difference, and if you want to...
Read MoreDeloitte Millennial Study: Winning Over the Next Generation of Leaders
Deloitte just completed its fifth millennial study, this one focusing on values and ambitions, drivers of job satisfaction, and increasing presence of millennials on senior leadership teams. The study was conducted in 29 countries, consisted of more than 4,000 interviews, and involved 7,500+ millennials. One of the most troubling findings is that many millennials essentially already have...
Read MoreBeing a Good Boss Isn't Easy – But This Flowchart Should Help [Infographic]
When you're the boss, the whole team's success is your responsibility, and its failures are (at least partially) your fault. That may sound like a lot for one person to shoulder, but that's the simple fact of the matter. Great leaders drive their teams to victory, and bad leaders can cause their workers to toil away futilely. But the question is – which one are you? Are you a good...
Read MoreWhy Some People Fail and Others Succeed
Article by Jim Rohn If we have a sincere desire for progress, then we are compelled to find every possible means to implement all that we know and feel. We must find ways to demonstrate on the outside all of the value that we possess on the inside. Otherwise, our values will remain unappreciated and our talents unrewarded. Why some people fail and others succeed can be baffling....
Read MoreWhat People Want at Work in 2016
If you thought that your workers were tackling big tasks, hitting their deadlines at the office, and generally happy commuting into work, think again. According to a new survey from FlexJobs, the biggest thing that employees want at work in 2016 can be summed up in one word: flex. What People Want at Work in 2016 The FlexJobs Fifth Annual Super Survey takes a good look at the world of...
Read MoreHow to Write Job Posts That Attract the Best Job Seekers
On your mark, get set, go! You feel like Usain Bolt running the 100-meter relay in Rio. The two-weeks-notice baton has been passed to you, and you're off on the search for a new hire. The job post is out, but it's not yielding the top talent you were hoping for. Maybe the problem is that your posts don't appeal to the prospects you're hoping to attract in the job market. Here are...
Read MoreSmart Cities: The Next Talent Frontier
Google Maps is more than just a convenient app. It's a powerful example of the dramatic changes society has recently undergone. Not long ago, the digital world and the "real" world were separate entities. Sure, they communicated, but they weren't inextricably intertwined like they are now. If you wanted directions, you had to print out the MapQuest itinerary (remember MapQuest?) ahead of...
Read More6 Things Hiring Managers Never Want to See on a Resume
As providers of professional career services, we at ResumeSpice know what hiring managers, human resources departments, and recruiting professionals do – and don't – want to see on candidates' resumes. Especially in today's competitive job market, it's important to keep your resume in the running by avoiding a few critical, but unfortunately common, mistakes. Here are six things...
Read More3 Ways to Hire and Retain the Best Employees
Everywhere you look, employers are complaining about their inability to find qualified applicants for critical positions. But the whole situation is rather ironic: There are 10+ million workers who can't find jobs, but employers report they can't find employees. The key to understanding this shortage is the word "qualified." When employers say they can't find "qualified" applicants, they...
Read MoreStop Calling Yourself an 'Entrepreneur' – and Other Resume Keyword Tips From a 'Resume Psychologist'
Dirk Spencer – a recruiter and author whose insights have appeared in numerous articles on our site and others – is serious about resume keywords. He's so serious he runs a free class on them, and he recently turned that class into a book, Resume Keywords Decoded and Demystified: Hack the Resume Black Hole. Spencer has every reason to be concerned about resume keywords. In fact, job...
Read MoreBe the Company People Leave Their Jobs For
These days, it seems almost impossible to keep employees on staff for longer than a few years. According to A Snapshot of Competition for Talent in the U.S., a research report from software-as-a-service provider iCIMS, more than half of all full-time employees are willing to dump their employers for the gig economy, and 63 percent of full-time employees are actively looking for new jobs....
Read More4 Ways to Close the Healthcare Skills Gap
According to a survey from PwC, 58 percent of CEOs worldwide fear that a persistent skills gap could hinder their organizations' abilities to grow. Within the healthcare industry in particular, the skills gap hinders not only company growth objectives, but also an organization's ability to render superior patient care. Furthermore, this gap shows no sign of narrowing soon, thanks in part...
Read MoreTAtech Tip: Add Employee Reflections to Employee Referrals
When executed well, employee referral programs leverage the social media and other contacts of an organization's workers to connect with high-caliber passive prospects. In most cases, however, the resulting outreach is narrowcast to the specific subset of individuals appropriate for a particular opening. While this approach does often generate applicants, it significantly underutilizes...
Read MoreBeing the Boss: Why So Many Leaders Fail
Nothing is more flattering than a promotion. When the executives choose you to be a leader, it sends a powerful message about your skills and knowledge. But if a promotion is proof that a person knows what they're doing at work, why is it so hard for so many employees to make the move from individual contributor to leader successfully? Leaders and Managers Need Soft Skills – But...
Read More'Don't Ever Turn Up to Work Without Makeup Again': Terrible Comments From Terrible Bosses
It sounds like something out of The Office: A clueless boss makes wildly inappropriate comments to his employees without even a shred of self-awareness. But while the newest line of greeting cards from U.K.-based company Christmas Connections may have been inspired by David Brent, the notoriously bad boss in the original U.K. version of The Office, they're all straight out of real...
Read MoreHow to Properly Vet Applicants Who Have Gig Experience
When recruiters and hiring managers review a candidate's work history, they can typically get a pretty good idea of what the applicant is capable of just by analyzing their previous jobs. However, with nearly 16 percent of the U.S. workforce currently employed in the series of remote, freelance, temporary, and contract positions that collectively comprise "the gig economy," many resumes...
Read MoreMake Your Employer Brand Go Viral by Adding a Little Music
Singer, songwriter, and multi-instrumentalist Jeremy Katz maintains a YouTube channel full of pitch-perfect cover songs on which he sings and plays every single note. He's not exactly the type of person you'd expect to see profiled on a site dedicated to recruiting and HR. But Katz has found a way to breathe new life into employer branding and recruiting campaigns through music, as in...
Read More5 Traits That Would Make this CEO Hire You
I have spent a lot of time sifting through resumes and online profiles in search of the perfect people to join my company. As the owner of three online businesses, I manage a team of 29 staff – 24 of whom are remote employees based all over the world. Since I opened up my company to remote hires, my pool of applicants has grown exponentially. This has not only given me access to the world's...
Read More7 Go-To Interview Questions for Savvy Entrepreneurs
Welcome to Recruiter QA, where we pose employment-related questions to the experts and share their answers! Have a question you'd like to ask? Leave it in the comments, and you might just see it in the next installment of Recruiter QA! Today's Question: What is your favorite interview question to ask potential hires, and why? The answers below are provided by members of...
Read MoreHow Video Is Transforming the Recruitment Process for Job Seekers, Recruiters, and Employers
Did you know that videos lead to a 200-300 percent increase in click-through rates for emails? Or that adding video to a landing page increases conversion by 80 percent? At Premier Staffing, we wanted to test these metrics and see if video could help us drive engagement with prospective job seekers and hiring managers, so we began using the custom video app OneMob. We've found that...
Read More'Hey Boss, Can I Work at Home Today?': Why the Answer Should Be 'Yes'
As technology advances, more workers than ever before are working remotely. There has been a 103 percent increase in companies that use remote work since 2005, according to Global Workplace Analytics. Additionally, 38 percent of workers in management, business, and financial operations occupations, as well as 35 percent of those employed in professional and related occupations, did some or...
Read MoreLearn to Use Strong Language at Work
Have you ever noticed that some people command respect when speaking while others don't? It all comes down to the power of strong language. Strong language is the difference between telling your boss that you need the day off and asking if it would be possible to take the day off. While it's never okay to disrespect your superiors, it is important to take charge and act on what you...
Read MoreKeeping Butts in Office Chairs in the Age of Job Hopping
Business media outlets are ripe with stories about millennials and how they can't sit still for more than two years at a job. But the truth of the matter is the trend isn't limited to the millennials. In fact, 63 percent of full-time employees are looking for a new job, according to A Snapshot of Competition for Talent in the U.S., a new research report from iCIMS. The breakdown provided...
Read MoreHow to Prepare Your Personal Brand for a Job Search
You've likely seen the term "personal branding" in blogs and articles as you've been preparing for your job search, but you may not be entirely certain what it means. Personal branding is how a candidate packages their skills, background, experience, and public persona in order to market themselves to potential employers. A strong personal brand image could mean landing the job of your...
Read MoreBackground Screening for the On-Demand Economy: What Every Freelancer Needs to Know
Background checks are a common component of the standard employment process. These days, if you want to get a traditional full-time job, you should expect to submit an application and resume, go through a phone interview, nail an in-person interview or two, and submit to a background check. At the same time , our concept of what a job or career can be has begun to shift. No longer is...
Read MoreHow Did Corporate Jargon Grow Out of Control – and How Do We Stop It?
I've often asked myself why so many of us in the corporate world feel compelled to talk about getting our ducks in a row, building straw dogs, or making sure we're all singing from the same song sheet for our elevator speeches. How did this start? Who is responsible for the blatant proliferation of jargon throughout the corporate world to the point where it is acceptable in an interview to...
Read MoreNetwork Now for Less Work Later: Why It's Time to Start Building Talent Communities
One of the most important things that recruiters can do in the job market is maintain valuable networks. Social media websites such as LinkedIn, Facebook, and Twitter can be great places to source candidates for these networks, but many recruiters aren't going far enough. Instead of just spamming the Internet with jobs and hoping somebody qualified bites, what if you had an interested...
Read MoreHow to Become a Product Manager at Reebok: Andi Archer's Story
Reebok is one of the world's leading fitness brands. Have you ever wondered what it is like to work there? I spoke with Andi Archer, a product manager at Reebok, about her career journey at the brand's headquarters in Canton, Massachusetts. Bruce Harpham: What did you study in college? Andi Archer: I studied design at the Rhode Island School of Design and started at Reebok shortly...
Read More10 Little Things Successful People Do Differently
Article by Casey Imafidon Successful people think differently, act differently, and distinguish themselves from unsuccessful people by taking a distinctive path toward their goals. Successful people all have similar traits and similar behavior patterns. The truth is that you can be successful, too, if you learn what other successful people do. And no, that doesn't mean you have to...
Read MoreGo for the Gold in Your Workplace With This Advice From a Team USA Athlete
This past August, 27.5 million viewers tuned in across America to watch Olympic athletes go for the gold. Team America didn't disappoint, winning 46 gold, 37 silver, and 38 bronze medals for their country, leaving fans feeling proud and patriotic. The Olympics and other professional sporting events aren't just for entertainment. There are lessons to be learned from watching these athletes...
Read More5 Simple Resume Tricks to Get You More Interviews
Whether you're in the middle of a job hunt or planning to start one soon, there are a few resume changes you should make if you want to immediately stand out and get more interviews. Read through the steps below and use this as a checklist to make sure your resume is doing as much as possible to help you get hired! 1. Simplify the Formatting The average corporate job receives around...
Read MoreHow to Manage Employees Who Value Citizenship
Chances are at least one of your employees is driven by citizenship. What does that mean? Employees who value citizenship are socially responsible and place a high priority on ethics and sustainability. These priorities drive their decision-making and impact their behaviors in and outside of the office. It might seem intimidating to have an employee with such high standards for social...
Read More4 Challenges Your Contingent Workforce Management Program Must Overcome
The world of work has changed significantly since the Great Recession. According to the U.S. Government Accountability Office, as much as 40 percent of the American workforce can now be considered "contingent labor." The use of contingent labor across multiple industries – especially in health care, manufacturing, retail, and technology – has exploded. According to Deloitte, some large...
Read MoreRecruiter Top 10: Books to Drive Your Professional Success
Welcome to Top 10, Recruiter.com's weekly rundown of the best of the best in recruiting! Every Friday, we release a list of some of our favorite people, things, and ideas dominating the industry. From awesome tech tools and cool companies to great books and powerful trends, no stone in the recruiting space will be left unturned. This Week: Top 10 Books to Drive Your Professional...
Read More7 Ways to Change Your Attitude About Recruitment – If You Want to Win the War for Talent
Last week, we talked about the coming labor shortage that will affect companies across industries and around the world. This week, we offer some advice on how to win the war for talent spurred by the shortage, and it all starts with changing attitudes about recruitment in your team, in your organization, and in yourself. Here are seven ways to do just that: 1. Change the Roles It's...
Read MoreTAtech Tip: Run Toward, Not Away From, 'Workmageddon'
There's been no end to the commentary about the impending arrival of "workmaggedon" – the end of work as we know it. Every day there is another article, news report, or blog post on the relentless spread of machines in the workplace and their ability to take on more and more of the tasks we humans have historically performed. Some see this development as a disaster in the employment...
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