Welcome to Recruiter Q&A, where we pose employment-related questions to the experts and share their answers! Have a question on jobs data you’d like to ask? Leave it in the comments, and you might just see it in the next installment of Recruiter Q&A !
Today’s Question: What tech tools, websites, social media platforms, or other things does your company use to create, maintain, and spread its employer brand ? What’s great about these tools?
1. & 2. Buffer & Grammarly
We use Buffer to post creative content to Facebook, Twitter, LinkedIn, Pinterest, Instagram, and basically all the other social media sites to spread our employer brand. We also use Grammarly as a first line of defense to rid our content of grammar errors.
A clean and polished social network presence is a must for employer branding. Organic followers are highly likely to respond positively to any contact with a job opportunity. Hiretual spreads its brand with awesome educational content that teaches our audience a thing or two about our space. People who already learn from us and follow our thought leadership are likely to be more coachable and already know our processes, brand, culture, and team members. Overall, they would be better cultural fits. By helping us schedule and share our error-free content, Buffer and Grammarly help us solidify our standing in the eyes of the right candidates.
We use digital signage displays in our offices to build our employer brand. We’ve got screens at the front entrance, by the sales and marketing areas, and in the break rooms. These screens show a variety of content from live metrics dashboards and our brand’s social media channels to employee recognition and birthdays.
Digital signage is a great internal branding tool because it’s quick to update, always has fresh content, and it’s a powerful, visual reminder of our brand.
While our “email branding” offer has gained us a wide, international client base, Rocketseed employs a relatively small team. Having recently been featured among the Telegraph’s Top 58 U.K. tech companies for 2015 — the “Scale Up Club” — our company has attracted a lot of speculative employment interest from both recent technology and marketing graduates and experienced professionals — showing the “employer brand” power of conventional and online PR!
When we proactively recruit, we use our own website and social media, including Twitter, Facebook, and LinkedIn — media that keep our employer brand strong and our employment message direct — rather than using a recruitment intermediary.
Our own email branding offer also allows us, should we require, to feature recruitment messages — via interactive banners and signatures — on every email that Rocketseed sends, and we have also developed successful recruitment campaigns for our clients using these tools.
Not only can the eye-catching banner at the top of each email carry a recruitment opportunity message, but it can also feature a clear and clickable call to action that redirects the recipient to a detailed job description landing page and possibly an online application form, once again showing the creative, consistent, and controllable brand-building power of everyday email.
We used WordPress to build our internal site. It’s been a great investment: low cost, easy to set up and maintain, and employees that are offsite can stay connected with the rest of the company by getting news about company events and initiatives.
It’s so easy to use that we can give employees outside the marketing team — such as employees in HR and administrative roles — admin roles. They can go in and create their own content, such as ads, polls, reminders, notices, and new pages. We also have a forum that employees use to organize events outside of work and share information. All of these things have been great at creating and showing off a clear team spirit. Our employee directory is housed here, too, complete with pictures.
