How Recruitment Automation Is Reshaping the Future of Hiring in 2022

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Automation is proven to be the answer for the time-crunched human resource management services industry trying to hire top talent as quickly as possible. This trend is expected to continue through 2022. 

In 2021, increased need for skill was a significant theme across businesses, and 2022 appears to be no different. In November, a record 4.5 million workers left their jobs , and iCIMS data from early January 2022 shows that job postings are up to 86% since the outbreak, but applications are down11% 

Why Has Recruitment Automation Become Such a “Big Thing?”

Is your recruitment team overburdened with job applications and resumes? Is it taking too long to perform standard HR functions? Are you wasting too much time on administration and not enough relationship building? Or are you focusing on growing your company?

If your answer is “yes,” you must realize the benefits of utilizing technologies such as automation as a new frontier to boost your talent acquisition function.

Over the last two decades, artificial intelligence (AI)-based automation has greatly benefited recruitment functions worldwide. 

Particularly at a time when unemployment is rising, and more people are looking for jobs in every available position. 

According to a LinkedIn survey  on talent trends, automation is the top trend influencing how people are hired, according to 35% of talent professionals and recruiting managers.

Applicant tracking systems and recruitment CRMs are becoming more widespread, assisting recruitment teams in finding the right individuals, filling job openings more quickly, and improving business brand image.

The entire recruitment process can be automated and help you in the following ways:

  • Assist you in increasing your hiring productivity
  • Improve the quality of your hiring and make it more consistent
  • Cut down the time it takes to hire someone
  • It assists you in making data-driven hiring decisions
  • Boost your company’s image

Six New Automation Recruitment Trends

When you implement automation, you will significantly speed up as technology advances and demonstrates various benefits for the recruitment industry. Let’s dive in to find out how automation-led hiring is reshaping the future of hiring in 2022 in the following areas:

1. Job Advertising

Programmatic job advertising  is one of the most significant ways to leverage automation in recruitment. This can be done by purchasing digital advertising software to automate the placement of your ads and target the best applicants throughout the internet while saving money on ads with a low (or no) return on investment. 

This is made feasible by automated advertising budget management, which has helped recruiters cut their cost-per-applicant by more than 30% .

Many recruiters are using advertising automation systems to provide branded content that is more enticing than the typical job advertisement. Instead, job advertisements include content that showcases various employee experiences and portrays the company’s culture.

2. Automated Sourcing 

According to Forbes, recruiters spend over a third of their workweek (about 13 hours) sourcing applicants for a single role because making a terrible hire might cost time and money, making it even more critical to get this stage right. According to the US Department of Labor , the average cost of a bad hire is roughly 30% of the employee’s first-year wages.

Recruitment automation can efficiently automate applicant sourcing from various sources, relieving recruiters of the burden of manually engaging each candidate. According to a LinkedIn poll, passive candidates make up 85%  of the global workforce. Leveraging your recruitment automation will help you source these candidates.

You can also use social media recruiting methods in various ways to reach out to job searchers in your area. Automating your recruitment social media postings and implementing recruiting campaigns are two excellent ways to reach out to potential applicants. 

According to a survey , 98% of recruiters use LinkedIn to post positions and find prospects. They’re likely to be on other popular social media sites like Facebook, Instagram, and Twitter.

3. Applicant Tracking And Screening

One highly adopted automation technology in the recruitment industry is applicant tracking systems (ATS) . Recruiters use these jobs data technologies to collect and track information about the hiring process in a database.

Tracking begins when a candidate applies for an open position and continues throughout the hiring process so that recruiters can readily see where a candidate is in the hiring process and communicate.

With so many people vying for so few vacant positions, a system like this is essential for remaining organized and not losing sight of someone who would be a great fit!

ATSs come with a wide range of features, from a careers site editor to sourcing extensions and even video interviews, so consider your requirements carefully when selecting an ATS.

4. Automated Interview Scheduling

According to recent research conducted by Yello, 41%  of recruiters still conduct phone interviews. Recruiters will look for ways to improve efficiency in 2022. Automated interview scheduling will be a significant focus with increased job vacancies and shrinking talent pools. 

By automating the interview scheduling software, recruiters can assign prospects with available time slots, allowing them to arrange interviews for their convenient times and immediately update calendars both ways. This means no more time-consuming phone conversations or emails back-and-forth to establish a time that works for everyone.

Recruiters can also automate confirmations and follow-up communication with candidates to maintain regular communication with them with minimal fuss.

Thus recruiters will now pay more and more attention to automated scheduling to decrease low-value administrative work and stay competitive.

5. Pre-Employment Assessments 

Pre-employment assessment tools  and platforms can easily interface with your company’s application tracking system (ATS), frequently allowing recruiters to combine many tests into a single online experience, giving them a comprehensive perspective of a prospect and having the most up-to-date information on applicants.

Some tests are designed to examine technical skills, while others are designed to assess cognitive capacity, personality qualities, and situational behavior.

Furthermore, 61% of talent acquisition professionals  feel automation in recruitment can help minimize unconscious bias, according to a recent HubSpot survey. 

Recruiters can use tools like resume parsers and text analyzers, as well as those that help them make objective decisions based on talents and qualities, to establish diverse teams and ameliorate various hiring functions that support workforce planning.

6. Automated Candidate Engagement

Candidate engagement  is a crucial component of the hiring process. When you include stages in your talent pipeline to nurture potential hires, your chances of landing the top ones increase dramatically.

Employers can effectively use AI-powered technologies to increase candidate engagement.

According to a CareerBuilder poll, 67% of job searchers  have a favorable view of a company if they hear regular updates during the application process.

Hiring managers can conduct interviews or evaluate applicants using AI-powered technologies such as chatbots.

Chatbots are very useful in the following areas:

  • Providing prompt responses to questions or inquiries
  • Analyzing responses and asking probing questions
  • It can be adjusted to reflect the company’s brand and voice.
  • Continually assisting throughout the application process
  • During the interview process, removing personal biases or social performance
  • Interviews for a suitable talent pool are being planned

Additionally, AI may be used to analyze body and facial emotions. This information can then be used to increase applicant engagement by communicating with them on a one-on-one basis.

An AI tool using Natural Language Processing (NLP) algorithm can be used to collect data and analyze texts and acquire candidate opinions.

Adopting automation is critical for recruiters to stay relevant to today’s candidates. According to a survey by SurveyMonkey and Microsoft, 93% of the 1000+ millennial workers polled claimed that having up-to-date technology is vital in deciding where to work.

To attract the greatest people in today’s environment and reduce time-to-hire, recruiters must prioritize automation, giving them more time to create and cultivate candidate relationships.

Contact us  today to adopt innovative methods like this and to learn more about how AI can help reduce your recruiting costs, establish solid talent management pipelines for your firm to speed up your hiring efforts, and optimize your recruitment process.



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