Spark Hire Reveals Top Social Recruiting Strategies in New Whitepaper

 Spark Hire, a leading online video interviewing platform, has launched a whitepaper detailing how well social media and video interviewing technology work together for recruiting talent. The whitepaper, entitled 5 Ways to Combine Social Media and Video Interviewing, educates hiring professionals on how to best utilize these two technologies to make sure they are connecting with only the best candidates.

“Technology, such as social media and video interviewing, can be extremely powerful tools for hiring professionals; however, many companies are not taking advantage of their convenience and usefulness,” says Josh Tolan, CEO of Spark Hire. “We created this whitepaper to help companies realize the importance of utilizing new technology so as to ensure that they are hiring the best person for the position every time.”

Social media has carried over into the job search with about 21 percent of job seekers finding a position through the technology. Social media usage is becoming more crucial in attracting Millennial talent as the group will make up nearly half of the national workforce in the U.S. by 2020.

A complement to social media is video interviewing, which allows recruiters and hiring managers to connect personally with candidates. By combining these technologies, companies can help to ensure that they end up with better candidates and smarter hires.

Social media and video interviewing can also be used together for:

• Improving company culture fit
• Establishing and maintaining a consistent branding message
• Appealing and much-needed promotion for open positions